Financial Alliance for Women Working Groups connect members for in-depth discussions on key areas of the Women’s Market. Working Groups meet on a regular basis for guided interactive webinars that explore the most important topics around the Working Group’s theme, discussing successes, challenges and how best to overcome them.
Past Working Groups have focused on sex-disaggregated data, insurance for the Women’s Market, gender diversity and inclusion and product innovation. The Alliance is currently partnering with Mastercard to run a Task Force on Payment Solutions for the female economy, which supports members to design and implement value-add payment solutions for a target segment. In addition, the Alliance’s Communications Task Force, comprised of communications and marketing professionals from across the Alliance network, offers a space to share successes, exchange ideas and problem solve as we seek to become more effective at communicating with and marketing to women clients.
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