About the Alliance Hack

We are delighted to announce the upcoming Alliance Hack, our first ever hackathon, produced in partnership with the Monetary Authority of Singapore (MAS) and Mastercard Start Path. The Alliance Hack was born out of our growing understanding of the fintech industry’s blind spot when it comes to women-focused strategies. In our own research, we have found very little focus on the women’s market from either founders or funders.

And so, we are inviting startup and established fintech’s to innovate scalable solutions that can break down systemic barriers and drive the female economy. Our hackathon challenges will call for tech-based solutions in four tracks – banking, wealth, insurance, and payments – with the potential to elevate women’s financial experiences and accelerate their financial independence.

We encourage our members and ecosystem partners to spread the word to fintech’s in their network who might be interested in participating. We are thrilled to offer amazing prizes, including $25,000 USD for the top contender, and one-of-a-kind mentorship opportunities for the runners up.

Eligibility Criteria

Formally registered technology-based start-up firms that primarily serve the financial services industry (fintechs).

FinTechs, InsureTech, RegTech, etc., with experience and willing to develop solutions to serve the Female Economy.

Possess a minimum viable product (MVP) or a product available on the market or ready to be rolled out in the market.

Female founders and gender diverse teams encouraged to apply.

Prizes and Benefits

Women represent a huge business opportunity worth trillions of dollars–that has been largely underserved or unserved by the traditional financial sector. Through this e-hackathon, you can chart a path to becoming a chosen brand for female customers. Additionally, you’ll have the opportunity to pitch to high-level executives at established brands including Mastercard and other major finserv institutions and network with industry leaders.

Up to US$25,000 Cash Prizes Per Team

First place prize is US$25,000 in addition to a 6-months free subscription to APIX and AWS credits up to US$25,000

Participate in Mastercard Start Path program

Three winners will automatically enter the finals for Mastercard’s award winning Start Path program, plus the opportunity to connect with Mastercard experts for a dedicated mentoring session.

Capacity Building Support

Top three winning teams will become a member of the Financial Alliance for Women for a full year, enabling access to a network of global financial services providers, mentoring and peer learning opportunities, and to the Alliance’s proprietary tools and knowledge products to develop their women’s market proposition.


This hackathon is open to fintechs in early to mid-stage development, including seed stage, raising/raised funds, or in the process of scaling.

Each team can submit one proposal per subcategory of the problem statement and can submit up to 3 proposals per company. The Alliance will allocate the selected team one subcategory of a problem statement from the team’s [three] preferred choices. Incomplete entries may be disqualified.

An independent selection committee will assess fintech proposals based on the following criteria: registration status, growth potential, minimum viable product (MVP) or product on the market, and the ability to impact women’s access to financial services. Selected fintechs will be invited to take part in the Hackathon from September 26 till September 30.

A panel of experts with relevant experience will be responsible for judging entries. The final decisions of the judges are to be based on the following parameters : Idea Validation, Innovation & Prototype, Impact on Women’s Market, Business Model, Customer Segment, Competitiveness and Scalability,  Team and Female Founders. 
The jury panel will assign a score to each parameter, which will then determine the ranking of each team. The hackathon winner will be the team with the highest total score.