Women represent a huge business opportunity worth trillions of dollars–that has been largely underserved or unserved by the traditional financial sector. Through this e-hackathon, you can chart a path to becoming a chosen brand for female customers. Additionally, you’ll have the opportunity to share your entrepreneurial wisdom on The Founders Peak stage – an esteemed initiative by Elevandi, a non-profit organisation set up by the Monetary Authority of Singapore (MAS). This unique platform allows you to inspire and enlighten fellow entrepreneurs and disruptors, leaving a lasting impact on the community. You’ll also have the opportunity to connect and network with prominent industry leaders from major finserv institutions.




Learning Hours


Mentoring Sessions


Engaged Experts



Who participates

Formally registered tech-based startup firms primarily serving the financial services industry (fintechs), that possess a minimum viable product (MVP) and are mature enough to build towards the proof-of-concept stage with a commercial bank.

This hackathon is open to fintechs in early to mid-stage development, including seed stage, raising/raised funds, or in the process of scaling.

Why participate

Selected teams will take part in the Alliance Hack and participate in business development and tech clinics to enhance their expertise in taking a gender intelligent approach; receive guidance from business mentors, female economy and tech experts, and have full sandbox access on the APIX platform. Additionally, fintechs will have the unique opportunity to pitch to high-impact executives of major financial services providers.


The most important aspect of the Alliance hack remains the learning journey and support delivered to the participating fintechs sharing the know-how from market experts to better understand the Women’s Market, build a Gender-Intelligent business model, a compelling CVP to Women, importance of disaggregating-data, and Meeting the needs of the women of wealth.

A deep dive into the Alliance fintech research findings to better understand the opportunity at each stage of the sales funnel.

Prizes and Benefits


The winning fintech will receive a US$25,000 cash prize.

The top three winners will also receive a year-long free subscription to the Financial Alliance for Women, enabling them access to world’s largest network of financial services providers with winning strategies for the Women’s Market.


All finalists will pitch in front of a panel of high-impact executives from global financial services institutions.

The winner will earn a confirmed Speaker slot to deliver a solo talk at the iconic The Founders Peak stage at the Singapore FinTech Festival scheduled from 15-17 Nov 2023. This stage is where exceptional start-up founders around the world share untold stories from their journey that have shaped who they are.

Capacity Building​

All finalists will receive one-on-one mentoring from a highly experienced mentor cohort and take part in peer learning workshops focused on building a successful women-centered strategy.


The Alliance Hack aims to build creative and innovative tech-based solutions to facilitate women’s financial inclusion using the APIX platform. All participants will access the APIX platform to submit their solutions. Participants may also use the APIX sandbox to test, code and develop their solutions.

To participate, you must register on the APIX platform prior to September 20, 2023 at 12 pm London time. Each team can submit one proposal per problem statement and can submit up to 3 proposals per company.

An independent selection committee will assess fintech proposals based on the following criteria: registration status, growth potential, minimum viable product (MVP) or product on the market, and the ability to impact women’s access to financial services. Selected fintechs will be invited to take part in the Hackathon from September 26 till October 23.

A panel of experts with relevant experience will be responsible for judging entries. The final decisions of the judges are to be based on the following parameters : Idea Validation, Innovation & Prototype, Impact on Women’s Market, Business Model, Customer Segment, Competitiveness and Scalability,  Team and Female Founders. 

The jury panel will assign a score to each parameter, which will then determine the ranking of each team. The hackathon winner will be the team with the highest total score.