Alliance Hack: Unlocking the Full Power of the Female Economy

The Alliance Hack supports fintechs with the potential to scale business solutions to unlock the full power of the female economy.  

Now in its third year, the Alliance Hack will leverage our deep expertise in serving the women’s market to support fintechs develop solutions for women to access to finance and non-financial services to accelerate their income growth. The Hack will put the spotlight on fintechs so that incumbent banks, many of whom are existing members of the Alliance, can see what they are offering; and also give the fintech’s an opportunity to pitch their solution in front of a very high ranking judging panel of global leaders in the financial services space. This year’s hackathon is hosted in partnership with HSBC, Citibank, IFC, the Monetary Authority of Singapore (MAS), and is on the APIX platform.

Why should fintechs target the female economy?

A Wealth of Opportunities

Women represent a huge market opportunity and growing purchasing power, led by trends toward gender parity in education, entrepreneurship, and wealth. 40% of global wealth is held by women. In the US, women make 80% of household buying decisions including where to bank; and yet they are greatly underserved by and highly dissatisfied with the financial services sector. In the SME space, women are starting businesses at greater rates than men and account for 33 percent of small business globally yet account for on average 1/5 of the total financing from banks to SMEs. Brands that can meet this unmet need will have a strong competitive advantage moving forward.

A Lingering Gap

This Hack is focused on financing the missing middle — businesses that fall between traditional SME lending by banks and traditional microfinance by MFIs. This is where the majority of women-owned/led businesses are, and the finance gap in this segment is estimated at US$1.7 trillion in emerging markets for formal businesses alone.

Fintechs are uniquely positioned to embrace this opportunity either by working in partnership with other financial services providers (B2B/B2B2C) or going straight to the consumer (B2C).