A robust Women’s Market program can be a major profit driver for financial services providers. Membership in the Financial Alliance for Women helps ensure the success of these programs through access to a unique platform of peer learning and other resources that allow banks to build their capacity to serve women customers. The Alliance also uses our collective voice to advocate for greater awareness of women’s vital economic role as consumers, investors and job-creating entrepreneurs.
Women are the most powerful force we can use to better economies, but they face a number of barriers to financial inclusion. The Financial Alliance for women – formerly GBA – and our partners work in 135 countries to build innovative, comprehensive programs that provide women and women entrepreneurs with vital access to capital, markets, education and training.