Menu
The female economy is the world’s largest, fastest-growing market.
Women are in control.
They’re influencing most household purchasing decisions, including where to bank and invest.
80%
of buying decisions made worldwide (Deloitte)
Women are in control.
They’re influencing most household purchasing decisions, including where to bank and invest.
$72 T
controlled globally as of 2020 (BCG)
Women are smart wealth accumulators.
They’re creating and controlling more of their own wealth.
36%
of global wealth owned, 42% of it from their own salaries (BCG)
Women are smart wealth accumulators.
They’re creating and controlling more of their own wealth.
8.1%
rate of growth in wealth, compared to 5.8% for men (HBR)
Women are smart wealth accumulators.
They’re creating and controlling more of their own wealth.
$28. 7 T
of buying decisions made worldwide (Deloitte)
Women are getting down to business.
They’re starting and growing businesses at significant rates.
34%
of private businesses owned (World Bank)
Women are getting down to business.
They’re starting and growing businesses at significant rates.
10%
increase in entrepreneurship rates over last 2 years (GEM)
Education
The female economy will continue to accelerate as women across the full spectrum pursue education and higher paying careers.
Employment
The number of women in the global workforce grew 200% between 1980 and 2008, according to Boston Consulting Group.
Lifespan
Women live an average of 5 years longer than men do, according to the World Health Organization. That translates to more than 18 trillion years of potential wealth creation globally.
The female economy is a bigger growth market than China and India combined. But the financial services industry is still only beginning to unlock its full value.
The female economy is a bigger growth market than China and India combined. But the financial services industry is still only beginning to unlock its full value.
The business case for supporting women internally is also clear :
Companies with gender-diverse C-Suites are 21% more likely to have above-average profitability and 27% more likely to have greater long-term value creation (McKinsey & Company).
Adding one more woman in senior management or on the corporate board leads to an 8 to 13 basis point higher return on assets (IMF).
Teams are 158% more likely to understand their market when team members represent the end user (CTI).
57% of companies found that diversity and inclusion programs strongly impact customer satisfaction, and 69% found they improved brand image (European Commission).
Women are catalysts for growth, innovation and social change, and they are key to unlocking stronger, more sustainable economies.
A quick look at demographics and women’s growing role in the economy make this opportunity difficult to ignore.
We are absolutely convinced, as a bank, that there is a very good business case for serving the women’s market.
Women are an important driver of today’s global economy, gaining more and more purchasing power every day.
Financial institutions can grow their profits by accelerating women’s financial power.
They’re providing financial institutions with a reliable source of liquidity.
– Women are 16% more likely than men to save for future expenses (World Bank).
– Women in the UK keep 41% of their annual wages in savings, compared to 23% for men (Halifax UK).
– The number of savings accounts owned by women in Chile has grown at more than 3x the rate of men’s over the past decade (Chilean government).
They’re more likely to only borrow what they can repay.
– Members report 67% more non-performing small business loans for men (Financial Alliance for Women).
– Overall, women’s non-performing loans are 53% lower than men’s (Financial Alliance for Women).
– The average profit margin for SME loans to women is 15% higher than for men (BLC Bank).
They stick with institutions that treat them well. And they recommend them to others.
– Women value personal relationships highly and are more loyal than men to service providers (American Marketing Association).
– Women consistently give Alliance member Westpac higher Net Promoter Scores compared to men across all bank segments (Westpac).
– If a woman is satisfied with her banking experience she tells 9 other people about it (Westpac).
– Women are 4x more likely than men to tell others about a negative service experience (Marti Barletta).
of an Alliance member’s retail and business banking revenue comes from women-centered financial offerings.
of private sector leaders see profits rise as a result of advancing women’s financial power.
average non-performing loan rate for our members’ female clients across all segments — 53% lower than the rate for men.
of customers at our member organizations are women — indicating room for growth.
