Tag Archives: Westpac

Alliance InBrief: Life Moments

Life Moments:
A Strategy for Serving Women Throughout Their Lives

This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.

Gender Diversity Inclusion In Brief

Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative

Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative

This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.

The Paradox of Gender-Neutral Banking

The Paradox of Gender-Neutral Banking

The Paradox of Gender-Neutral Banking

Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)

Unconscious Bias Revealed as the Missing Piece in the Gender Equality Puzzle

Women’s Market Clips and Estimated Added Value

Women’s Market Clips and Estimated Added Value

Westpac regularly commissions proprietary research into its actual and prospective customer base to determine addressable market and their financial knowledge, skills, and behaviors. The bank’s PR group then works to place media stories about the research findings and calculates the value of those placements based on the readership of each outlet, among other factors. This report calculates the estimated added value to Westpac of the 40 press hits about its Women’s Market Research study at more than $585K.

Unconscious Bias Revealed as the Missing Piece in the Gender Equality Puzzle

Women’s Insurance Survey Value Report

Women’s Insurance Survey Value Report

Westpac regularly commissions proprietary research into its actual and prospective customer base to determine addressable market and their financial knowledge, skills, and behaviors. The bank’s PR group then works to place media stories about the research findings and calculates the value of those placements based on the readership of each outlet, among other factors. This report calculates the estimated added value to Westpac of the 19 press hits about the insurance research study at more than $460K.

Women's Finances by Generation

Women: Deposits, Super & Insurance Survey

Women: Deposits, Super & Insurance Survey

This proprietary research commissioned by Westpac examines women’s savings (for “super,” or retirement, and in general) and their likelihood to carry sufficient insurance. It found that women are excellent savers and that those in marriages/relationships tend to share both responsibility and decision-making power in an equitable manner. It also found that Australian households were heavily affected by the Global Financial Crisis, with key addressable concerns being insurance and retirement savings.

Women's Finances by Generation

Westpac Finance Survey: Women’s Market

Westpac Finance Survey: Women’s Market

This proprietary research commissioned by Westpac analyzes women’s financial profiles and categorizes them into psychographic segments: “Taking Charge” “Silent Operator” “Blinded by the Light” “Passing Control” and “Cross the Fingers.” It suggests engagement strategies for financial services providers with each segment.

The Ruby Connection

The Ruby Connection

The Ruby Connection

This internal Westpac document breaks down rates of share-of-wallet for women customers vs men, rates of growth by segment, average value of customer, gender-disaggregated data by product type, community outreach and marketing information about the Women’s Market Division, and general information about the Women’s Market Division and its place within the bank.

Women's Finances by Generation

Women in Business

Women in Business

Proprietary research commissioned by Westpac examines interest in, and actual ownership of, small and medium enterprises among women, broken down by different age groups and other segments. Among notable findings: Women business owners are very happy with the choices they have made; only half of women who expressed an interest in starting their own business had an actual concrete plan to do so; one in three women felt women tend to help each other more than men do; and one in ten prefers to deal only with other women.

Women's Finances by Generation

Women’s Finances by Generation

Women’s Finances
by Generation

Proprietary research commissioned by Westpac breaks down the Women’s Market into Baby Boomers, Generation X and Generation Y to look at rates of saving, income levels, financial skills, attitudes, and behaviors, career aspirations, rates of home ownership, and a host of other demographic information. The report offers a wealth of data, with information about implications for financial services providers.

Westpac Case Study

Estudio de Caso: Westpac

Estudio de Caso: Westpac

Westpac, un pionero internacional en la provisión de servicios bancarios para la emergente economía de las mujeres, ha reconocido el potencial de las mujeres en Australia durante los últimos 15 años. (English version)