In a 2018 Summit panel, Ziad Sheikh from UN Women shared the latest research on gender stereotypes in advertising and described some of the work the Unstereotype Alliance is doing to improve the representation of women.
This guide from UN Women is intended to support signatories of the Women’s Empowerment Principles, which UN Women and UN Global Compact jointly promulgate, to take action on Principle 5: Implement enterprise development, supply chain and marketing practices that empower women. Corporations are well positioned to promote gender equality and empower women in their workplaces, in their communities and through their purchasing policies and practices.
