Tag Archives: segmentation

The Growing Opportunity of Women of Wealth: Defining Strategies for Success

The Growing Opportunity of Women of Wealth: Defining Strategies for Success

This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies the key building blocks of a successful strategy for serving women of wealth. Based on this qualitative research, as well as data the Financial Alliance for Women has compiled during more than 15 years of practice, we developed a blueprint for FSPs looking to effectively serve women of wealth.

Alliance InBrief: Life Moments

Life Moments:
A Strategy for Serving Women Throughout Their Lives

This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.

Economics of Banking on Women 2.0

The Economics of Banking on Women: 2018 Edition

The Economics of Banking on Women: 2018 Edition

This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.

Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.

EY - Does Disruption Drive Job Creation

Does Disruption Drive Job Creation?

Does Disruption Drive Job Creation?

The EY Global Job Creation Survey 2016 surveyed a record number — nearly 2,700 — of entrepreneurs in 12 major economies. Almost 6 in 10 (59%) respondents expect to increase their workforce in 2016, a leap of more than a quarter year-on-year. It is also twice the proportion of large companies planning to grow headcount, as reported in EY’s recent Capital Confidence Barometer.

Women Investors: A Critical and Growing Factor for Success in the Wealth Management Industry

Women Investors: A Critical and Growing Factor for Success in the Wealth Management Industry

The shifting landscape of the wealth management sector has moved industry participants to refocus business strategies. Simultaneously, women have emerged as interested, committed and knowledgeable investors. Women represent a meaningful investor segment, and capturing this segment is a massive opportunity for wealth management firms. However, to capture the segment, firms not only need to develop specific capabilities, but also the focus to meet the needs of the female investor. This report from Deloitte explores.

BLC Bank Case Study

Estudio de Caso: BLC Bank

Estudio de Caso: BLC Bank

El segundo en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. Centrándose en el banco libanes BLC Bank, el informe ofrece una visión detallada de como el banco implemento su programa, convirtiéndose en un diferenciador competitivo y resultando en increíble crecimiento. (English version)

BLC Bank Case Study

GBA Case Study: BLC Bank

GBA Case Study: BLC Bank

The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform. (Version en español)

Delivery of Innovative Products & Services for Women

Delivery of Innovative Products & Services for Women

Delivery of Innovative
Products & Services for Women

This presentation was made to the Small Business Banking Network in February 2013. It is an excellent source of statistics on the SME landscape in Nigeria as well as the approach Diamond takes to defining its customer segments and serving each one. It also offers a discussion of the importance of banks’ provision of networking and educational opportunities for its SME clientele.

Women's Finances by Generation

Westpac Finance Survey: Women’s Market

Westpac Finance Survey: Women’s Market

This proprietary research commissioned by Westpac analyzes women’s financial profiles and categorizes them into psychographic segments: “Taking Charge” “Silent Operator” “Blinded by the Light” “Passing Control” and “Cross the Fingers.” It suggests engagement strategies for financial services providers with each segment.

Women's Finances by Generation

Women in Business

Women in Business

Proprietary research commissioned by Westpac examines interest in, and actual ownership of, small and medium enterprises among women, broken down by different age groups and other segments. Among notable findings: Women business owners are very happy with the choices they have made; only half of women who expressed an interest in starting their own business had an actual concrete plan to do so; one in three women felt women tend to help each other more than men do; and one in ten prefers to deal only with other women.

Women's Finances by Generation

Women’s Finances by Generation

Women’s Finances
by Generation

Proprietary research commissioned by Westpac breaks down the Women’s Market into Baby Boomers, Generation X and Generation Y to look at rates of saving, income levels, financial skills, attitudes, and behaviors, career aspirations, rates of home ownership, and a host of other demographic information. The report offers a wealth of data, with information about implications for financial services providers.

Harnessing the Power of the Purse

Harnessing the Power
of the Purse

CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.