Women’s Market Clips and Estimated Added Value
Westpac regularly commissions proprietary research into its actual and prospective customer base to determine addressable market and their financial knowledge, skills, and behaviors. The bank’s PR group then works to place media stories about the research findings and calculates the value of those placements based on the readership of each outlet, among other factors. This report calculates the estimated added value to Westpac of the 40 press hits about its Women’s Market Research study at more than $585K.
