The Financial Alliance for Women is seeking a strategic consultancy firm or individual(s) to conduct research into the business case for FinTechs to target women’s markets.
AXA: On the front line – The global economic impact of Covid-19 on women
In July and August, AXA teamed up with research firm Ipsos to survey 8,000 women from different social backgrounds in eight countries – both mature and emerging: France, Germany, Italy, Mexico, Nigeria, Spain, Thailand and the UK, to understand how this economic crisis was affecting women, not only their incomes, job security and prospects for employment, but also their “mental load” – the stress and fatigue related to organizing the home and caring for their families.
Results from the survey show that Covid-19 has left millions of women worse-off, with less financial security than before, more dependent on others, and struggling to combine work and home life. The risk now is that the pandemic will reverse years of progress with gender equality – if we don’t act to provide new financial opportunities for women, and break down economic barriers.
The female economy is large, fast-growing and underserved—and fintechs are well-positioned to tap into it. To help them embrace this win-win opportunity, the Financial Alliance for Women surveyed 168 fintechs and 30 investors and other ecosystem players from around the world. This report explores how fintechs have been approaching and serving the multi-trillion-dollar women’s market and offers insights and recommendations in six key areas to help drive more involvement.
What Can Behavioural Science Tell Us About the Financial Decisions of Women?
A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.