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Ask the Expert: Addressing Gender Norms to Increase Financial Inclusion

In this Ask the Expert session we highlight the importance of addressing harmful gendered social norms (gender norms) that limit the effectiveness and impact of financial inclusion interventions.

  1. What are gender norms and how do they influence women’s behavior?

  2. What are the resulting barriers on demand and supply side?

  3. How can you create norm-informed and norm-transformative initiatives?