Winning the Women’s Market | Module 2
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.