La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
At the 2018 Summit, Susan Okoh described Diamond Bank’s partnership with mobile provider MTN to leverage mobile technology and data to increase payments, savings and credit solutions.
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
Watch AXA Mansard’s winning Women’s Market pitch from the 2018 All-Stars Academy Africa business case pitch competition.
This is the presentation given by Chidinma Lawanson, Head, MSME & Agency Banking, Diamond Bank, during the panel Banking the Unbanked at the 2015 GBA Summit.
This presentation was made to the Small Business Banking Network in February 2013. It is an excellent source of statistics on the SME landscape in Nigeria as well as the approach Diamond takes to defining its customer segments and serving each one. It also offers a discussion of the importance of banks’ provision of networking and educational opportunities for its SME clientele.
This IFC Case Study offers a brief description of the business landscape for women in Nigeria, as illustrated by the story of Muni Shonibare, a Nigerian woman entrepreneur with a furniture-making business, whose clients included Mobil and Hilton Hotels. Access Bank provided her with $800K in expansion capital.
