This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
Jane Howard discussed how NatWest is supporting women customers with various digital solutions at the 2017 GBA Summit.
Julie Baker shared the strategic rationale for NatWest’s Women in Business program and discussed its journey to becoming the bank of choice for women in business in the UK at the 2017 GBA Summit.
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
This NatWest infographic shows the results of a survey of women’s attitudes and behaviors around entrepreneurship.
Rebecca and Clare had always loved creating beauty products. So when they decided to turn a passion into a business, NatWest’s Jonathan was there to help.
Sarah always dreamed of opening her own falconry business. It wasn’t an easy road to tread, but with a solid business plan, a lot of determination and some support from NatWest and the Women in Business team, she succeeded.
