Tag Archives: marketing

InBrief: Gender-Lens Marketing

InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women

This InBrief lays out a series of tactics for adopting an authentic, effective gender-lens marketing and advertising approach based on the experiences of FSPs that are doing it successfully. It draws on the learnings of the Financial Alliance for Women’s (Alliance) Communications Tasks Force, a select group of marketing and communications professionals from member institutions who meet regularly to share their experiences and practices.

Winning Over Women: A commercial imperative for financial services

Winning Over Women: A commercial imperative for financial services

Kantar’s research in the UK has revealed striking differences in the approach men and women take to managing their money. This report shows how financial service providers in the country are meeting – or failing to meet – the needs of their female customers.