This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.
Karyl Akilian shared several of BLC Bank’s impactful marketing videos for its We Initiative Women’s Market program at the 2018 GBA Summit.
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.
This presentation from Carine Fersan Choueiry at the All-Stars Africa Master Class explained BLC Bank’s strategic rationale for targeting women as a distinct market.
Esta es la presentación de Karyl Akilian desde el 2017 GBA All-Stars Master Class.
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
At the 2016 GBA Summit, Tania Moussallem discussed the key ingredients BLC Bank found for embedding its program within the bank.
At the 2016 GBA Summit, Tania Moussallem shared the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case.
BLC Bank’s We Initiative – Women Empowerment Initiative, is the first and only holistic program dedicated to the financial empowerment of women in the Middle East. It targets women in their plurality, as entrepreneurs, professionals, mothers and in their daily lives, seeking to find solutions for their challenges and concerns and aiming to unleash their potential.
BLC Bank is accepting applications for its annual awards, honoring Lebanese entrepreneurs.
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
This is the presentation given by Tania Moussallem, Assistant General Manager, BLC Bank, during the panel Toward a Data-Driven Ecosystem at the 2015 Global Data Symposium.
El segundo en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. Centrándose en el banco libanes BLC Bank, el informe ofrece una visión detallada de como el banco implemento su programa, convirtiéndose en un diferenciador competitivo y resultando en increíble crecimiento. (English version)
The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform. (Version en español)
This is a presentation BLC Bank made to the Small Business Banking Network in February 2013. It presents a comprehensive overview of BLC’s Women’s Market program, including top leadership buy-in (the bank’s head is a signatory to the UN Women’s Empowerment Principles), staff training, marketing & media, collateral-free loans for established (2+ years in operation) businesses, emphasis on building opportunities for women’s networking, business development services, financial literacy, and performance management & evaluation.
