Tag Archives: KPIs

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 4

Winning the Women’s Market | Module 4


GBA Case Study: Westpac

This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.

Westpac Case Study



Westpac’s Net Promoter Scorecard

The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.