Tag Archives: internal alignment

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 3

Winning the Women’s Market | Module 3


When Women Thrive: Financial Services Perspective

Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.

When Women Thrive 2016 Mercer



Chief Executive Women Case Study: Westpac

This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.

Westpac CEW Case Study



Westpac – Connecting Women

This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.

Westpac Connecting Women Video


We Initiative – BLC Bank

BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.

BLC Bank Video We Initiative



HBL: Gender Intelligence Training

The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.

HBL Gender Intelligence Training

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 4

Winning the Women’s Market | Module 4


GBA Case Study: Westpac

This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.

Westpac Case Study



Westpac’s Net Promoter Scorecard

The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.

BLC Bank Women Empowerment Initiative – SBBN

BLC Bank Women
Empowerment Initiative – SBBN

This is a presentation BLC Bank made to the Small Business Banking Network in February 2013. It presents a comprehensive overview of BLC’s Women’s Market program, including top leadership buy-in (the bank’s head is a signatory to the UN Women’s Empowerment Principles), staff training, marketing & media, collateral-free loans for established (2+ years in operation) businesses, emphasis on building opportunities for women’s networking, business development services, financial literacy, and performance management & evaluation.

The Ruby Connection

The Ruby Connection

The Ruby Connection

This internal Westpac document breaks down rates of share-of-wallet for women customers vs men, rates of growth by segment, average value of customer, gender-disaggregated data by product type, community outreach and marketing information about the Women’s Market Division, and general information about the Women’s Market Division and its place within the bank.