Winning the Women’s Market | Module 3
When Women Thrive: Financial Services Perspective
Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.
Chief Executive Women Case Study: Westpac
This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.
Westpac – Connecting Women
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
We Initiative – BLC Bank
BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.
HBL: Gender Intelligence Training
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.
Winning the Women’s Market | Module 4
GBA Case Study: Westpac
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
BLC Bank Women
Empowerment Initiative – SBBN
This is a presentation BLC Bank made to the Small Business Banking Network in February 2013. It presents a comprehensive overview of BLC’s Women’s Market program, including top leadership buy-in (the bank’s head is a signatory to the UN Women’s Empowerment Principles), staff training, marketing & media, collateral-free loans for established (2+ years in operation) businesses, emphasis on building opportunities for women’s networking, business development services, financial literacy, and performance management & evaluation.
The Ruby Connection
This internal Westpac document breaks down rates of share-of-wallet for women customers vs men, rates of growth by segment, average value of customer, gender-disaggregated data by product type, community outreach and marketing information about the Women’s Market Division, and general information about the Women’s Market Division and its place within the bank.