Tag Archives: InBrief

Alliance InBrief: Life Moments

Life Moments:
A Strategy for Serving Women Throughout Their Lives

This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.

Gender Diversity Inclusion In Brief

Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative

Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative

This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.