InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women
This InBrief lays out a series of tactics for adopting an authentic, effective gender-lens marketing and advertising approach based on the experiences of FSPs that are doing it successfully. It draws on the learnings of the Financial Alliance for Women’s (Alliance) Communications Tasks Force, a select group of marketing and communications professionals from member institutions who meet regularly to share their experiences and practices.
Driving Change – Achieving Gender Balanced Leadership in Financial Services
This InBrief report explores the key benefits of having women in leadership, often linked to higher financial returns. It identifies the main drivers to achieving gender parity in Leadership and highlights the experiences of Financial Alliance for Women members, lessons learned and key recommendations.
A Strategy for Serving Women Throughout Their Lives
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.