This report is based on information gathered in the Alliance’s Female Economy Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 7 years of performance data and over 12,000 data points.
Consistent with the trends that have emerged in previous reports, this fourth edition of “Measuring the Value of the Female Economy” report (formally the “Economics of Banking on Women”report) highlights a vast opportunity to better serve the female economy and significant benefits for those FSPs that tap into it.
IFC Banking on Women Business Case Update
IFC’s annual survey of its banking clients continues to provide insight into the potential size and financial performance of women-led small and medium enterprises, and why financial institutions should pay greater attention to this segment.
The Mobile Gender Gap Report 2020
This third edition of GSMA Connected Women’s The Mobile Gender Gap Report considers how women’s mobile access and use are changing, and how efforts to reach women with technology should evolve alongside.
Gender Equality Is Everyone’s Business
This report highlights the importance of engaging men as allies to advance gender equality across the value chain.
Big Data Big Impact
We live in an era of big data; massive amounts of information stream from cell phones, laptops, remote sensors, and an ever- growing host of technologies, even in the least developed and most isolated places in the world. Transforming this flood of data into actionable knowledge about the lives of women and girls is one of the great technical and moral tests of the 21st century. Data2X explores in this report.
Global Microscope 2019: The enabling environment for financial inclusion
The Economist Intelligence Unit’s Global Microscope assesses the enabling environment for financial inclusion across 5 categories and 55 countries. In this 2019 edition, the EIU examines how countries are promoting financial inclusion for both women and men, with 11 new gender-focused indicators added to the framework.
The Economics of Banking on Women: 2019 Edition
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.
The Growing Opportunity of Women of Wealth: Defining Strategies for Success
This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies the key building blocks of a successful strategy for serving women of wealth. Based on this qualitative research, as well as data the Financial Alliance for Women has compiled during more than 15 years of practice, we developed a blueprint for FSPs looking to effectively serve women of wealth.
A Strategy for Serving Women Throughout Their Lives
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
Women By Design
Learn more about the GBA-Mastercard Women By Design partnership in this video.
Ecosystem Plays to Solve for Lifecycle Needs – IFC
In this 2018 Summit panel, Sharmila Hardi discussed three of IFC’s ecosystem plays focused on childcare, housing and non-financial services that are helping solve for women’s lifecycle needs.
The Future of Financial Services for Women
Offering a glimpse into how the financial services ecosystem will evolve to serve customers more effectively in the future, McKinsey & Company’s Paul Jenkins kicked off the 2018 GBA Summit by discussing the particular impact this will have on financial services for women.
IMF Financial Access Survey 2018
The 9th Annual IMF Financial Access Survey covers 189 countries spanning more than 10 years. This Trends and Development report highlights some of the key takeaways from the data, including progress on women’s financial inclusion.
Women in Finance: A Case for Closing Gaps
This study by the International Monetary Fund analyzes the intersection of gender and finance, examining women’s roles not only as users of financial services but also as leaders in financial institutions and financial supervision agencies. It highlights the need for better data to monitor gender gaps, help researchers understand the drivers of these gaps and their effects, and help design effective policies to address them.
What Can Behavioural Science Tell Us About the Financial Decisions of Women?
A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.
Global Business Case Tool for Financial Services Providers
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
The Economics of Banking on Women: 2018 Edition
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
Women’s Financial Inclusion Data Partnership Principles
Stakeholders need a complete picture of the gap in women’s financial inclusion to be able to close it – and data is critical to this. These tenets reflect the aspirations and commitments of the WFID partnership (comprising the Alliance for Financial Inclusion, Data2X, the Global Banking Alliance for Women, the Inter-American Development Bank, IDB Invest, the International Finance Corporation, the International Monetary Fund, and the World Bank Group) to increasing women’s access to and use of financial services by promoting the collection and use of sex-disaggregated data.
The Way Forward: How Data Can Propel Full Financial Inclusion for Women
Data is one of the key elements necessary to create inclusive financial systems around the world. With more and improved WFI data, policymakers can design and monitor WFI interventions, and financial service providers can build a business case for targeting women as clients. This strategy document from the Women’s Financial Inclusion Data (WFID) partnership argues that only through a unified and sector-wide approach to the collection, analysis and use of gender data will women’s full financial inclusion be realized.
Powering Potential: Increasing Women’s Access to Financial Products and Services
This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.
MSME Finance Gap
This World Bank report offers an assessment of the shortfalls and opportunities in financing micro, small and medium enterprises in emerging markets, discovering that the total MSME finance gap for women is estimated to be valued at US$1.7 trillion – over 6 percent of total GDP.
Walking the Talk: Gender Diversity in the C-Suite
Nigel Carter discussed the business imperative for the financial services industry to pay attention to its C-suite gender gaps at the 2017 GBA Summit
Debunking the Pink Card: The Business Case for Women’s Credit Cards
Diana Robino shared how Mastercard is championing women’s economic empowerment and the strong business case and development case for payment solutions for women at the 2017 GBA Summit.
Return on Equity: The State of Play in Gender Lens Investing
At the 2017 GBA Summit, Olga Miler of UBS Unique shared her work to create an inclusive, gender-balanced wealth management franchise and value chain at UBS.
Return on Equity: The State of Play in Gender Lens Investing
Anne Tolmunen discussed the value of gender diversity funds and what AXA is doing in this space at the 2017 GBA Summit.
Disruption that Enhances the Value Proposition for Women
Paul Jenkins discussed how banks can better meet women’s needs using digital solutions at the 2017 GBA Summit.
Global Banking Trends and the Business Case for Targeting the Female Economy
At the 2017 GBA Summit, Rebecca Ruf shared this presentation based on GBA research that discusses why the Women’s Market is a strong growth opportunity.
Global Banking Trends and the Business Case for Targeting the Female Economy
Paul Jenkins shared this presentation on why the Women’s Market is a strong growth opportunity at the 2017 GBA Summit.
The Women’s Market for Insurance: An Emerging Business Opportunity
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices.
How Stock Exchanges Can Advance Gender Equality
Building on the 2016 Sustainable Stock Exchange Report on Progress from the United Nations, which highlights five specific targets of the UN Sustainable Development Goals (SDGs) that exchanges are well placed to influence, this report examines the contribution exchanges can make toward SDG target 5.5: ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision making in political, economic, and public life, as well as the gender-specific targets under the other 16 SDGs.
Banking on Women Leaders: A Case for More?
The IMF measured the large gap between the representation of men and women in leadership positions in banks and bank supervision agencies worldwide. Their econometric analysis suggests that, controlling for relevant bank and country-specific factors, the presence of women as well as a higher share of women on bank boards is associated with greater bank stability, as represented by higher z-scores and lower nonperforming loan ratios.
Mastercard Index of Women Entrepreneurs 2017
Strong supporting conditions such as access to financial services and ease of doing business pave the way for progress in businesses owned by women. The inaugural Mastercard Index of Women Entrepreneurs seeks to understand and track women’s progress and achievements in the business world, identifying which factors and conditions are most conducive to closing the gender gap among business owners in an economy.
Return on Equality
While women and girls have made significant gains in the past decade in terms of education, health, economic participation and political leadership, gender equality has yet to be attained in many critical areas, and at the cost of substantial and unrealized social and market benefits. This report from BNY Mellon and the UN Foundation explores investment opportunities that can help close global gender gaps.
All-Stars Africa: The Business Case for the Women’s Market
This presentation from Rebecca Ruf at the 2017 All-Stars Academy Africa Master Class discusses what GBA research has found about the economics of banking on women.
All-Stars Africa: GBA Blueprint
This presentation given at the GBA Women’s Market Master Class by Inez Murray discusses the GBA Blueprint for serving the female economy.
The Power of Procurement: How to Source from Women-Owned Businesses
This guide from UN Women is intended to support signatories of the Women’s Empowerment Principles, which UN Women and UN Global Compact jointly promulgate, to take action on Principle 5: Implement enterprise development, supply chain and marketing practices that empower women. Corporations are well positioned to promote gender equality and empower women in their workplaces, in their communities and through their purchasing policies and practices.
Women in the Boardroom: A Global Perspective
The Deloitte Global Center for Corporate Governance is proud to publish its fifth edition of Women in the Boardroom: A Global Perspective—one of the most globally comprehensive reports to measure both the efforts to increase board diversity and the progress that has been made to date.
All Stars LAC: El Caso de Negocio
Esta es la presentación de Rebecca Ruf desde el 2017 GBA All-Stars Master Class.
All-Stars LAC: Los Argumentos para Prestar Servicio al Mercado de la Mujer
Towards a Better Future for Women and Work
ILO, in collaboration with Gallup, surveyed men and women in 2016 to understand their perceptions about women and work. The results suggest that men and women are not always as far apart in their attitudes as conventional wisdom might lead them – and governments and employers’ and workers’ organizations – to assume.
Presentation: Gender Intelligent Banking Webinar
This webinar explored key insights from new research on 12 GBA member banks. The findings prove a strong case for gender-intelligent strategies, and also challenge the industry’s basic assumption that gender-neutral banking works.
Leveraging Sex-Disaggregated Data to Accelerate Progress Towards Women’s Financial Inclusion
Women are still disproportionately excluded from the formal financial system and make up more than half of the world’s unbanked population. According to the 2014 Global Findex, 58 percent of women had an account compared to 65 percent of men. This gender gap has persisted at 9 percent for developing economies, despite progress to advance financial inclusion. This Guideline Note from AFI explores.
Sex-Disaggregated Data Toolkit
This AFI Financial Inclusion Data Working Group Guideline Note outlines steps to using supply and demand side sex-disaggregated data to close the financial inclusion gender gap based on the experience of AFI member institutions in a range of countries, including: Bangladesh, Burundi, Costa Rica, Chile, Democratic Republic of Congo, Ghana, Haiti, Malaysia, Morocco, Rwanda, Samoa, Senegal, Solomon Islands, Tanzania, Zambia and Zimbabwe.
La Oportunidad de la Banca Mujer
El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)
The Economics of Banking on Women
GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)
Entrepreneurship at a Glance 2016
This OECD publication presents an original collection of indicators for measuring the state of entrepreneurship and its determinants, and provides new data on SMEs and SME productivity, plus indicators to monitor gender gaps in entrepreneurship.
In Brief: Hacia Definiciones Uniformes para el Segmento Mujer
En este In Brief se aborda el complejo tema del avance hacia un conjunto común de definiciones sobre el Segmento Mujer, determinándose exactamente lo que debe definirse, analizándose qué definiciones se están utilizando actualmente y por parte de quién, y elaborándose un conjunto de recomendaciones para promover la convergencia. (English version)
In Brief: Toward Uniform Definitions for the Women’s Market
This In Brief tackles the complex topic of moving toward a common set of definitions on the Women’s Market by determining what exactly needs to be defined, looking at what definitions are currently being used and by whom, and making a set of recommendations to encourage convergence. (Version en español)
Winning the Women’s Market | Module 2
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.