InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women
This InBrief lays out a series of tactics for adopting an authentic, effective gender-lens marketing and advertising approach based on the experiences of FSPs that are doing it successfully. It draws on the learnings of the Financial Alliance for Women’s (Alliance) Communications Tasks Force, a select group of marketing and communications professionals from member institutions who meet regularly to share their experiences and practices.
Driving Change – Achieving Gender Balanced Leadership in Financial Services
This InBrief report explores the key benefits of having women in leadership, often linked to higher financial returns. It identifies the main drivers to achieving gender parity in Leadership and highlights the experiences of Financial Alliance for Women members, lessons learned and key recommendations.