La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Learn more about the GBA-Mastercard Women By Design partnership in this video.
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
Paul Jenkins discussed how banks can better meet women’s needs using digital solutions at the 2017 GBA Summit.
At the 2017 GBA Summit, Rebecca Ruf shared this presentation based on GBA research that discusses why the Women’s Market is a strong growth opportunity.
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices.
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
This presentation from Rebecca Ruf at the 2017 All-Stars Academy Africa Master Class discusses what GBA research has found about the economics of banking on women.
This presentation given at the GBA Women’s Market Master Class by Inez Murray discusses the GBA Blueprint for serving the female economy.
Esta es la presentación de Rebecca Ruf desde el 2017 GBA All-Stars Master Class.
This webinar explored key insights from new research on 12 GBA member banks. The findings prove a strong case for gender-intelligent strategies, and also challenge the industry’s basic assumption that gender-neutral banking works.
El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)
GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)
How Banks Can Profit from the Multi-Trillion Dollar
Female Economy
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
Research Matrix: BLC Bank Sample Criteria
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Westpac: Living Longer, Retiring Alone
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
BLC Bank: Women in Managerial Positions
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
BLC Bank: The Easy Life of the Housewife
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
Bridging the Entrepreneurship Gender Gap: The Power of Networks
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WeConnect: Supplier Diversity & Inclusion Resources
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
Banco BHD León: Women Who Change the World Awards
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
BLC Bank: Brilliant Lebanese Awards
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac: 100 Women of Influence
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
Harnessing the Power of the Purse
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
Banco BHD León: Mujer Abran Paso
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.
Westpac: Women’s Insurance Survey Value Report
Westpac: Women’s Market Clips and Estimated Added Value
When Women Thrive: Financial Services Perspective
Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.
Chief Executive Women Case Study: Westpac
This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.
HBL: Gender Intelligence Training
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
This worksheet will help you calculate your current and potential market share.
This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.
These data points were considered critical from Alliance members with active Women’s Market programs.
This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.
Use this worksheet to think through what it will take to launch and implement a Women’s Market program.
When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.
La Paradoja de los Servicios Bancarios de Género Neutro revela los desafíos por parte de la industria financiera para llegar a las clientes mujeres con los mismos enfoques que se utilizan para prestar servicios bancarios a los hombres y ofrece ejemplos de prácticas óptimas de bancos de la AGB. (English version)
El tercero en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. (English version)
This third Case Study in the GBA series highlighting members’ Women’s Market success looks at TEB in Turkey, which has built its reputation among women SME owners as a “consultant bank” through its comprehensive non-financial services offerings. (Version en español)
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)
When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.
Use this worksheet to think through what it will take to launch and implement a Women’s Market program.
Porter’s Five Forces Worksheet
This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.
The Power of Women’s Market Data: A How-to Guide
Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.
Establishing a Baseline: Example of Data Points
These data points were considered critical from Alliance members with active Women’s Market programs.
This worksheet will help you calculate your current and potential market share.
This World Bank report measures and compares gender parity in 173 economies, using data about legal restrictions on women’s entrepreneurship and employment in order to inform policy discussions and promote research on the linkages between the law and women’s economic opportunities.
This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.
This is a modified version of the presentation given by Banco BHD León’s Vice President, Business Development Daniel Gutiérrez at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
This presentation details TEB’s offering to start-ups, including a suite of innovative non-financial services tailored to the specific needs of these new businesses.
This presentation, given at the April 2016 Study Tour to TEB in Istanbul, offers a comprehensive overview of the bank’s best-in-class non-financial services and SME banking strategy.
Hasta el momento Chile es el único país en el mundo que ha realizado y publicado
en forma sistemática, durante más de 10 años, datos desagregados por sexo en su sistema financiero. El estudio analiza los motivos que originaron la recolección de datos desagregada por sexo, describe los procesos emprendidos para obtenerlos, destaca sus usos actuales y potenciales y recoge las lecciones aprendidas más importantes para que otros entes reguladores, legisladores y entidades gubernamentales en otras jurisdicciones puedan aprovechar y hacer una réplica de esta exitosa experiencia. (English version)
Chile is the only country in the world that has consistently tracked sex-disaggregated data on its financial system for over 10 years. This study explores why this was done, maps out the processes taken to generate the data, highlights current as well as potential uses of the data, and extracts the most important lessons so that regulators, policymakers and government entities in other jurisdictions can learn from the country’s experience. (Version en español)
This is the presentation given by Tania Moussallem, Assistant General Manager, BLC Bank, during the panel Toward a Data-Driven Ecosystem at the 2015 Global Data Symposium.
This is the presentation given by Inez Murray, Chief Executive of the Global Banking Alliance for Women, during the panel on Mapping the Women’s Market Data Gaps at the 2015 Global Data Symposium.
Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.
Este documento ofrece una selección de ideas de la guía practica de la AGB “Como Ganarse el Mercado de las Mujeres”, la cual captura los conocimientos y lecciones aprendidas de nuestros miembros para proporcionar ejemplos prácticos , metodologías y otras herramientas clave para tener éxito con el mercado de las mujeres. La guía completa está disponible exclusivamente para miembros.
This brochure offers a selection of insights from the GBA’s How-to Guide, “Winning the Women’s Market,” which captures wisdom from members to provide practical examples, methodologies and other key tools for succeeding with the Women’s Market. The full guide is available exclusively to members.
Como Ganarse el Mercado de la Mujer es guía practica de AGB que captura los conocimientos y lecciones aprendidas de nuestros miembros para proporcionar ejemplos prácticos , metodologías y otras herramientas clave para tener éxito con el mercado de las mujeres. La guía completa está disponible exclusivamente para miembros.
Winning the Women’s Market is GBA’s How-to Guide, capturing wisdom from members to provide practical examples, methodologies and other key tools for succeeding with the Women’s Market. The full guide is available exclusively to members.
This guide has been updated as of 2019 to include new links to Financial Alliance for Women resources.
This is a presentation made by Alliance CEO Inez Murray at the IFC/Financial Times “Sustainability Days” conference in February 2013. It is a good source of statistics and information on the business case for serving the Women’s Market, an overview of the steps to take in building a Women’s Market program, and a presentation of the cases of Fleet Bank Boston and Westpac Australia. It also offers an extensive discussion of customer segmentation.
Este trabajo muestra la misión de la AGB y ofrendas a nuestros miembros. (English version)
The GBA Fact Sheet details the Alliance’s work and offerings to our members. (Version en español)
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
