Tag Archives: Financial Times

Women in Business

Women in Business

This is a presentation made by Alliance CEO Inez Murray at the IFC/Financial Times “Sustainability Days” conference in February 2013. It is a good source of statistics and information on the business case for serving the Women’s Market, an overview of the steps to take in building a Women’s Market program, and a presentation of the cases of Fleet Bank Boston and Westpac Australia. It also offers an extensive discussion of customer segmentation.