Tag Archives: Financial Alliance for Women
BRAC Case study – Paving the Way for Women from the Inside out
BRAC Bank Limited tackled change from the inside out. This case study showcases how in just a few short years, BRAC became the bank of choice for women in Bangladesh, a country where the majority of women remain unbanked and underemployed.
A Data-Driven Path to Women’s Financial Inclusion
Data-Driven Path to Women’s Financial Inclusion shares insights from data scientists, data aggregators, financial services providers, investors and Women’s Financial Inclusion Data Partnership (WFID) members on the new frontiers of gender data in becoming the financial institution of the future.
Ask the Expert: Female Economy Analytics
Ask the Expert: Female Economy Analytics
In this Ask the Expert session, Alliance experts and Grace Kishek from Bank al Etihad in Jordan answer members’ questions about the Alliance’s Female Economy Analytics platform.
Pregunte a un Experto: Análisis de le Economía Femenina
En esta sesión de Pregunte a un Experto, varios expertos en datos de la Alianza, incluyendo a Pura Méndez de BHD León, presentarán información sobre nueva plataforma de Análisis de le Economía Femenina.
Ask the Expert: Diversity and Inclusion
Ask the Expert: Diversity and Inclusion
In our fourth Ask the Expert session, Daniel Sharaiha of Bank al Etihad in Jordan answers member questions about fostering gender diversity and inclusion within an organization.
Ask the Expert: A Life-Moments Strategy
Ask the Expert: A Life-Moments Strategy
In our third Ask the Expert session, Rachael McKenzie of Westpac in Australia answers member questions about building a life-moments strategy to serve the female economy.
Ask the Expert: Non-Financial Services
Ask the Expert: Non-
Financial Services
In our second Ask the Expert session, Carine Fersan of BLC Bank in Lebanon answers member questions about critical non-financial services for the female economy.
Ask the Expert: Building a Business Case
Ask the Expert: Building a Business Case
In our first Ask the Expert session, Tania Moussallem, former Chair of the Financial Alliance for Women, answers member questions about building a business case for serving the female economy.
Data Driving Action for Women Dialogue Series: SOLUTIONS TO ADVANCE GENDER DATA
Data Driving Action for Women Dialogue Series: SOLUTIONS TO ADVANCE GENDER DATA
This report provides a readout of the second roundtable discussion convened by the Women’s Financial Inclusion Data (WFID) partnership, which includes the Financial Alliance for Women. This discussion convened senior representatives from global financial institutions for a dialogue on a central question: how can institutions address gender data challenges, and design solutions to better reach women?
Data Driving Action for Women Dialogue Series: THE BUSINESS CASE
Data Driving Action for Women Dialogue Series: THE BUSINESS CASE
This report provides a readout of a roundtable discussion convened by Women’s Financial Inclusion Data partners which convened senior representatives from global financial institutions for a dialogue on a central question: how can financial institutions best serve women clients, and how can data guide these efforts?
The Economics of Banking on Women: 2019 Edition
The Economics of Banking on Women: 2019 Edition
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.
The Growing Opportunity of Women of Wealth: Defining Strategies for Success
The Growing Opportunity of Women of Wealth: Defining Strategies for Success
This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies the key building blocks of a successful strategy for serving women of wealth. Based on this qualitative research, as well as data the Financial Alliance for Women has compiled during more than 15 years of practice, we developed a blueprint for FSPs looking to effectively serve women of wealth.
Alliance InBrief: Life Moments
Life Moments:
A Strategy for Serving Women Throughout Their Lives
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
Estudio de Caso: Access Bank
Estudio de Caso: Access Bank
La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Women By Design
Women By Design
Learn more about the GBA-Mastercard Women By Design partnership in this video.
GBA Case Study: Access Bank
GBA Case Study: Access Bank
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
Global Business Case Tool for Financial Services Providers
Global Business Case Tool for Financial Services Providers
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
The Economics of Banking on Women: 2018 Edition
The Economics of Banking on Women: 2018 Edition
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
Estudio de Caso: Banco BHD León
Estudio de Caso: Banco BHD León
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
Disruption that Enhances the Value Proposition for Women – McKinsey & Company
Disruption that Enhances the Value Proposition for Women
Paul Jenkins discussed how banks can better meet women’s needs using digital solutions at the 2017 GBA Summit.
Global Banking Trends and the Business Case for Targeting the Female Economy – GBA
Global Banking Trends and the Business Case for Targeting the Female Economy
At the 2017 GBA Summit, Rebecca Ruf shared this presentation based on GBA research that discusses why the Women’s Market is a strong growth opportunity.
The Women’s Market for Insurance: An Emerging Business Opportunity
The Women’s Market for Insurance: An Emerging Business Opportunity
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices.
GBA Case Study: NatWest
GBA Case Study: NatWest
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
GBA Case Study: Banco BHD León
GBA Case Study: Banco BHD León
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
All-Stars Africa: The Business Case for the Women’s Market
All-Stars Africa: The Business Case for the Women’s Market
This presentation from Rebecca Ruf at the 2017 All-Stars Academy Africa Master Class discusses what GBA research has found about the economics of banking on women.
All-Stars Africa: GBA Blueprint
All-Stars Africa: GBA Blueprint
This presentation given at the GBA Women’s Market Master Class by Inez Murray discusses the GBA Blueprint for serving the female economy.
All Stars LAC: El Caso de Negocio
All Stars LAC: El Caso de Negocio
Esta es la presentación de Rebecca Ruf desde el 2017 GBA All-Stars Master Class.
All-Stars LAC: Los Argumentos para Prestar Servicio al Mercado de la Mujer
All-Stars LAC: Los Argumentos para Prestar Servicio al Mercado de la Mujer
Esta es la presentación de Inez Murray desde el 2017 GBA All-Stars Master Class.
Presentation: Gender Intelligent Banking Webinar
Presentation: Gender Intelligent Banking Webinar
This webinar explored key insights from new research on 12 GBA member banks. The findings prove a strong case for gender-intelligent strategies, and also challenge the industry’s basic assumption that gender-neutral banking works.
La Oportunidad de la Banca Mujer
La Oportunidad de la Banca Mujer
El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)
The Economics of Banking on Women
The Economics of Banking on Women
GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)
Winning the Women’s Market | Module 2
Winning the Women’s Market | Module 2
How Banks Can Profit from the Multi-Trillion Dollar
Female Economy
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
Research Matrix: BLC Bank Sample Criteria
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Westpac: Living Longer, Retiring Alone
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
BLC Bank: Women in Managerial Positions
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
BLC Bank: The Easy Life of the Housewife
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
Bridging the Entrepreneurship Gender Gap: The Power of Networks
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WeConnect: Supplier Diversity & Inclusion Resources
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
Banco BHD León: Women Who Change the World Awards
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
BLC Bank: Brilliant Lebanese Awards
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac: 100 Women of Influence
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
Harnessing the Power of the Purse
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
Banco BHD León: Mujer Abran Paso
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.
Westpac: Women’s Insurance Survey Value Report
Westpac: Women’s Market Clips and Estimated Added Value
Winning the Women’s Market | Module 3
Winning the Women’s Market | Module 3
When Women Thrive: Financial Services Perspective
Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.
Chief Executive Women Case Study: Westpac
This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.
HBL: Gender Intelligence Training
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.
Winning the Women’s Market | Module 4
Winning the Women’s Market | Module 4
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
GBA How-To: Market Share
GBA How-To: Market Share
This worksheet will help you calculate your current and potential market share.
GBA How-To: Opportunity Quantified & IRR
GBA How-To: Opportunity Quantified & IRR
This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.
GBA How-To: Establishing a Baseline – Data Points
GBA How-To: Establishing a Baseline – Data Points
These data points were considered critical from Alliance members with active Women’s Market programs.
GBA How-To: Porter’s Five Forces Framework
GBA How-To: Porter’s Five Forces Framework
This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.
GBA How-To: SWOT Analysis
GBA How-To: SWOT Analysis
Use this worksheet to think through what it will take to launch and implement a Women’s Market program.
GBA How-To: Strategic Planning Considerations
GBA How-To: Strategic Planning Considerations
When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.
La Paradoja de la Banca de Género Neutral
La Paradoja de la Banca de Género Neutral
La Paradoja de los Servicios Bancarios de Género Neutro revela los desafíos por parte de la industria financiera para llegar a las clientes mujeres con los mismos enfoques que se utilizan para prestar servicios bancarios a los hombres y ofrece ejemplos de prácticas óptimas de bancos de la AGB. (English version)
Estudio de Caso: TEB
Estudio de Caso: TEB
El tercero en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. (English version)
GBA Case Study: TEB
GBA Case Study: TEB
This third Case Study in the GBA series highlighting members’ Women’s Market success looks at TEB in Turkey, which has built its reputation among women SME owners as a “consultant bank” through its comprehensive non-financial services offerings. (Version en español)
The Paradox of Gender-Neutral Banking
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)
Winning the Women’s Market | Module 1
Winning the Women’s Market | Module 1
When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.
Use this worksheet to think through what it will take to launch and implement a Women’s Market program.
Porter’s Five Forces Worksheet
This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.
The Power of Women’s Market Data: A How-to Guide
Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.
Establishing a Baseline: Example of Data Points
These data points were considered critical from Alliance members with active Women’s Market programs.
This worksheet will help you calculate your current and potential market share.
This World Bank report measures and compares gender parity in 173 economies, using data about legal restrictions on women’s entrepreneurship and employment in order to inform policy discussions and promote research on the linkages between the law and women’s economic opportunities.
This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.
Webinar: Developing Distinct CVPs for Women – BHD León
Webinar: Developing Distinct CVPs for Women – BHD León
This is a modified version of the presentation given by Banco BHD León’s Vice President, Business Development Daniel Gutiérrez at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
Webinar: Developing Distinct CVPs for Women – BLC Bank
Webinar: Developing Distinct CVPs for Women – BLC Bank
This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
2016 TEB Study Tour: TEB Start-Up Business Banking
2016 TEB Study Tour: TEB Start-Up Business Banking
This presentation details TEB’s offering to start-ups, including a suite of innovative non-financial services tailored to the specific needs of these new businesses.
