This report from the Financial Health Network presents findings from the second annual U.S. Financial Health Pulse, which is designed to explore how the financial health of people in America is changing over time. It explores financial health for the nation as a whole, across financial health indicators, among demographic groups, and at the level of individuals.
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.
Presentation given by Robert Baker, Leader of Diversity & Inclusion Consulting, Mercer, during his workshop at the 2019 Summit
Presentation by Amy Neale; Vice President, Start Path Global Lead; Mastercard, at the 2019 Summit
Presentation from Kiersten Barnet, Global Head Bloomberg Gender-Equality Index, Bloomberg, at the 2019 Summit
Presentation by Suzanne Gaboury, Chief Investment Officer, FinDev Canada, at the 2019 Summit
Presentation from Robert Baker, Leader of Diversity & Inclusion Consulting, Mercer, at the 2019 Alliance Summit
This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies the key building blocks of a successful strategy for serving women of wealth. Based on this qualitative research, as well as data the Financial Alliance for Women has compiled during more than 15 years of practice, we developed a blueprint for FSPs looking to effectively serve women of wealth.
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
Sex-disaggregated financial inclusion data can help to inform better financial inclusion policies and products. This case study from the WFID partners explores the case of Mexico, where a combination of an evidence-based policy environment, robust gender equality policies, and strong statistical competence led to an increase in women’s financial inclusion data.
This report from Itaú Unibanco shares the bank’s Women’s Market journey and presents the main findings that guided the creation of their value proposition for the Itaú Women Entrepreneurs Program.
This report from RBS sets out recommendations to improve female start-up and scale-up rates and contribute £250 billion of new value to the UK economy.
Gender lens investing has grown exponentially as a way to increase financial returns and gender equality. What can Latin America and the Caribbean learn from it? This report from IDB Invest explores.
A study from InvestmentNews Research and Calvert Research and Management shows ESG is on the rise, and women are significantly more interested in it than men.
In this presentation from the 2018 GBA Summit, Raya Yusuf-Sbitany shared information on Bank of Palestine’s communications and marketing strategy for its Felestiniya Women’s Market program and some of their most successful campaigns.
This report is Veris Wealth Partners’ fifth survey of GLI products that are both publicly available (stocks, bonds and certificates of deposit) and explicitly support gender balance and equity.
As women’s life expectancies increase and the rate of divorce for individuals over age 50 continues to climb, more women will find themselves solely responsible for their own finances. UBS Wealth Management US embarked on research to explore their thoughts andfeelings, the challenges they faced, lessons they learned and advice they would impart to other women.
In a 2018 Summit panel, Ziad Sheikh from UN Women shared the latest research on gender stereotypes in advertising and described some of the work the Unstereotype Alliance is doing to improve the representation of women.
Robert Baker of Mercer provided background on some of the challenges in the representation of women in senior management positions across the industry during a panel at the 2018 GBA Summit.
Karyl Akilian shared several of BLC Bank’s impactful marketing videos for its We Initiative Women’s Market program at the 2018 GBA Summit.
At the 2018 Summit, Cristina Shapiro described Goldman Sachs 10,000 Women’s mini-MBA course for women entrepreneurs, currently housed on the Coursera platform. She highlighted some of the opportunities and challenges of digital non-financial services for women.
Bilal Al Sugheyer of IFC summarized the primary elements of Islamic finance and Islamic banking during a panel at the 2018 Summit.
Beatrice Lugalambi shared the latest on Centenary Bank’s digital efforts during a panel at the 2018 GBA Summit.
At the 2018 Summit Daniel Gutierrez discussed how Banco BHD León is developing a model that goes beyond customer centricity, using data to understand what the customer wants and providing options for a more personalized experience.
Kate Holloway presented an overview of Westpac’s Life Moments strategy during a panel at the 2018 GBA Summit.
This presentation from McKinsey & Company’s Munya Muvezwa at the 2018 Summit explored the friction between technology and touch in serving the Women’s Market.
This presentation is from McKinsey & Company design thinking strategist Allison Rowe’s interactive Summit workshop that helped participants visualize and design their Women’s Market customer journey experience of 2030.
In this 2018 Summit panel, Sharmila Hardi discussed three of IFC’s ecosystem plays focused on childcare, housing and non-financial services that are helping solve for women’s lifecycle needs.
At the 2018 Summit, Susan Okoh described Diamond Bank’s partnership with mobile provider MTN to leverage mobile technology and data to increase payments, savings and credit solutions.
During this 2018 Summit panel, Eva-Maria Baumer from Mastercard and Annastacia Kimtai from KCB Bank presented Jaza Duka, a groundbreaking partnership to extend credit to SMEs based on inventory transaction data.
Paul introduced this 2018 Summit panel by mapping discussants’ plays around the 12 large network economy ecosystems McKinsey & Company sees emerging in the next several years.
In a Case Study presentation at the 2018 GBA Summit, Nadia Al Saeed, CEO of Bank al Etihad, shared the journey that led the bank to its Shorouq proposition and how it has positioned them as the bank of choice for women in Jordan.
Offering a glimpse into how the financial services ecosystem will evolve to serve customers more effectively in the future, McKinsey & Company’s Paul Jenkins kicked off the 2018 GBA Summit by discussing the particular impact this will have on financial services for women.
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
As Chile’s only state-owned commercial bank, BancoEstado has a distinct mandate to deliver financial products and services to the entire population and contribute to a more inclusive and equal country. This Case Study looks at how the bank went from massifying access to financial services for women to unlocking the potential of women’s businesses. (Version en español)
The 9th Annual IMF Financial Access Survey covers 189 countries spanning more than 10 years. This Trends and Development report highlights some of the key takeaways from the data, including progress on women’s financial inclusion.
This study by the International Monetary Fund analyzes the intersection of gender and finance, examining women’s roles not only as users of financial services but also as leaders in financial institutions and financial supervision agencies. It highlights the need for better data to monitor gender gaps, help researchers understand the drivers of these gaps and their effects, and help design effective policies to address them.
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
Watch AXA Mansard’s winning Women’s Market pitch from the 2018 All-Stars Academy Africa business case pitch competition.
New digital technologies are revolutionizing the financial services industry around the world. Africa has been an innovation hub in this area, due to its rapid adoption of mobile communication networks. How might the explosion of fintech platforms and applications be tapped to foster greater financial inclusion, especially for women, who are underserved by traditional banking? This scoping paper from the IDRC and Mastercard explores available evidence on the uptake of fintech in Africa and how it is changing the financial landscape.
This report from Merrill Lynch explores how women’s financial needs and preferences are distinct. It examines the different life journeys women take—and the financial consequences of the circumstances and decisions they are faced with along the way. Finally, it shines a light on the importance of demonstrating respect and inclusion to facilitate a path to women’s financial freedom and wellness.
Stakeholders need a complete picture of the gap in women’s financial inclusion to be able to close it – and data is critical to this. These tenets reflect the aspirations and commitments of the WFID partnership (comprising the Alliance for Financial Inclusion, Data2X, the Global Banking Alliance for Women, the Inter-American Development Bank, IDB Invest, the International Finance Corporation, the International Monetary Fund, and the World Bank Group) to increasing women’s access to and use of financial services by promoting the collection and use of sex-disaggregated data.
Data is one of the key elements necessary to create inclusive financial systems around the world. With more and improved WFI data, policymakers can design and monitor WFI interventions, and financial service providers can build a business case for targeting women as clients. This strategy document from the Women’s Financial Inclusion Data (WFID) partnership argues that only through a unified and sector-wide approach to the collection, analysis and use of gender data will women’s full financial inclusion be realized.
This evaluation report highlights the business results and lessons learned from IFC’s partnership with Bank of Palestine and its Felestineya Women’s Market program.
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.
This World Bank report offers an assessment of the shortfalls and opportunities in financing micro, small and medium enterprises in emerging markets, discovering that the total MSME finance gap for women is estimated to be valued at US$1.7 trillion – over 6 percent of total GDP.
