The Economics of Banking on Women: 2019 Edition
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.
Diversity and Inclusion Workshop
Presentation given by Robert Baker, Leader of Diversity & Inclusion Consulting, Mercer, during his workshop at the 2019 Summit
Women by Design
Presentation by Amy Neale; Vice President, Start Path Global Lead; Mastercard, at the 2019 Summit
Measuring Progress for Women
Presentation from Kiersten Barnet, Global Head Bloomberg Gender-Equality Index, Bloomberg, at the 2019 Summit
Gender and Climate
Presentation by Suzanne Gaboury, Chief Investment Officer, FinDev Canada, at the 2019 Summit
Getting to the Top: Women in the C-Suite
Presentation from Robert Baker, Leader of Diversity & Inclusion Consulting, Mercer, at the 2019 Alliance Summit
Itaú Women Entrepreneurs Program: Female enterprise as part of a sustainable performance strategy
This report from Itaú Unibanco shares the bank’s Women’s Market journey and presents the main findings that guided the creation of their value proposition for the Itaú Women Entrepreneurs Program.
The Alison Rose Review of Female Entrepreneurship
This report from RBS sets out recommendations to improve female start-up and scale-up rates and contribute £250 billion of new value to the UK economy.
Gender Lens Investing: How Finance Can Accelerate Gender Equality in Latin America and the Caribbean
Gender lens investing has grown exponentially as a way to increase financial returns and gender equality. What can Latin America and the Caribbean learn from it? This report from IDB Invest explores.
From Upstream to Mainstream: ESG at a Tipping Point
A study from InvestmentNews Research and Calvert Research and Management shows ESG is on the rise, and women are significantly more interested in it than men.
Advertising with Impact – Bank of Palestine
In this presentation from the 2018 GBA Summit, Raya Yusuf-Sbitany shared information on Bank of Palestine’s communications and marketing strategy for its Felestiniya Women’s Market program and some of their most successful campaigns.
Gender Lens Investing: Bending the Arc of Finance for Women and Girls
This report is Veris Wealth Partners’ fifth survey of GLI products that are both publicly available (stocks, bonds and certificates of deposit) and explicitly support gender balance and equity.
Own Your Worth
As women’s life expectancies increase and the rate of divorce for individuals over age 50 continues to climb, more women will find themselves solely responsible for their own finances. UBS Wealth Management US embarked on research to explore their thoughts andfeelings, the challenges they faced, lessons they learned and advice they would impart to other women.
Advertising with Impact – Unstereotype Alliance
In a 2018 Summit panel, Ziad Sheikh from UN Women shared the latest research on gender stereotypes in advertising and described some of the work the Unstereotype Alliance is doing to improve the representation of women.
Is Your Company Culture Holding Women Back?
Robert Baker of Mercer provided background on some of the challenges in the representation of women in senior management positions across the industry during a panel at the 2018 GBA Summit.
Advertising with Impact – BLC Bank
Karyl Akilian shared several of BLC Bank’s impactful marketing videos for its We Initiative Women’s Market program at the 2018 GBA Summit.
Platforms to Massify Support to Women with Non-financial Services
At the 2018 Summit, Cristina Shapiro described Goldman Sachs 10,000 Women’s mini-MBA course for women entrepreneurs, currently housed on the Coursera platform. She highlighted some of the opportunities and challenges of digital non-financial services for women.
Islamic Finance with a Gender Lens
Bilal Al Sugheyer of IFC summarized the primary elements of Islamic finance and Islamic banking during a panel at the 2018 Summit.
Digitalization and Personalization – Centenary Bank
Beatrice Lugalambi shared the latest on Centenary Bank’s digital efforts during a panel at the 2018 GBA Summit.
Digitalization and Personalization – Banco BHD León
At the 2018 Summit Daniel Gutierrez discussed how Banco BHD León is developing a model that goes beyond customer centricity, using data to understand what the customer wants and providing options for a more personalized experience.
Digitalization and Personalization – Westpac
Kate Holloway presented an overview of Westpac’s Life Moments strategy during a panel at the 2018 GBA Summit.
Digitalization and Personalization – McKinsey & Company
This presentation from McKinsey & Company’s Munya Muvezwa at the 2018 Summit explored the friction between technology and touch in serving the Women’s Market.
Designing the 2030 Customer Journey Experience
This presentation is from McKinsey & Company design thinking strategist Allison Rowe’s interactive Summit workshop that helped participants visualize and design their Women’s Market customer journey experience of 2030.
Ecosystem Plays to Solve for Lifecycle Needs – IFC
In this 2018 Summit panel, Sharmila Hardi discussed three of IFC’s ecosystem plays focused on childcare, housing and non-financial services that are helping solve for women’s lifecycle needs.
Ecosystem Plays to Solve for Lifecycle Needs – Diamond Bank
At the 2018 Summit, Susan Okoh described Diamond Bank’s partnership with mobile provider MTN to leverage mobile technology and data to increase payments, savings and credit solutions.
Ecosystem Plays to Solve for Lifecycle Needs – Mastercard & KCB Bank
During this 2018 Summit panel, Eva-Maria Baumer from Mastercard and Annastacia Kimtai from KCB Bank presented Jaza Duka, a groundbreaking partnership to extend credit to SMEs based on inventory transaction data.
Ecosystem Plays to Solve for Lifecycle Needs – McKinsey & Company
Paul introduced this 2018 Summit panel by mapping discussants’ plays around the 12 large network economy ecosystems McKinsey & Company sees emerging in the next several years.
Summit Case Study I: Bank al Etihad
In a Case Study presentation at the 2018 GBA Summit, Nadia Al Saeed, CEO of Bank al Etihad, shared the journey that led the bank to its Shorouq proposition and how it has positioned them as the bank of choice for women in Jordan.
The Future of Financial Services for Women
Offering a glimpse into how the financial services ecosystem will evolve to serve customers more effectively in the future, McKinsey & Company’s Paul Jenkins kicked off the 2018 GBA Summit by discussing the particular impact this will have on financial services for women.
GBA Case Study: Access Bank
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
IMF Financial Access Survey 2018
The 9th Annual IMF Financial Access Survey covers 189 countries spanning more than 10 years. This Trends and Development report highlights some of the key takeaways from the data, including progress on women’s financial inclusion.
What Can Behavioural Science Tell Us About the Financial Decisions of Women?
A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.
Global Business Case Tool for Financial Services Providers
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
The Economics of Banking on Women: 2018 Edition
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
2018 All-Stars Academy Africa Winning Pitch
Watch AXA Mansard’s winning Women’s Market pitch from the 2018 All-Stars Academy Africa business case pitch competition.
Shared Vision: NatWest Partner with everywoman
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.