During the 2016 Summit, Daniel offered insights on BHD León’s strategy of product bundling in developing its customer value proposition for women and the program’s solid business case from its first year of operation.
This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
