Tag Archives: consumer

Women's Finances by Generation

Women: Deposits, Super & Insurance Survey

Women: Deposits, Super & Insurance Survey

This proprietary research commissioned by Westpac examines women’s savings (for “super,” or retirement, and in general) and their likelihood to carry sufficient insurance. It found that women are excellent savers and that those in marriages/relationships tend to share both responsibility and decision-making power in an equitable manner. It also found that Australian households were heavily affected by the Global Financial Crisis, with key addressable concerns being insurance and retirement savings.

Women's Finances by Generation

Westpac Finance Survey: Women’s Market

Westpac Finance Survey: Women’s Market

This proprietary research commissioned by Westpac analyzes women’s financial profiles and categorizes them into psychographic segments: “Taking Charge” “Silent Operator” “Blinded by the Light” “Passing Control” and “Cross the Fingers.” It suggests engagement strategies for financial services providers with each segment.

Women's Finances by Generation

Women in Business

Women in Business

Proprietary research commissioned by Westpac examines interest in, and actual ownership of, small and medium enterprises among women, broken down by different age groups and other segments. Among notable findings: Women business owners are very happy with the choices they have made; only half of women who expressed an interest in starting their own business had an actual concrete plan to do so; one in three women felt women tend to help each other more than men do; and one in ten prefers to deal only with other women.

Women's Finances by Generation

Women’s Finances by Generation

Women’s Finances
by Generation

Proprietary research commissioned by Westpac breaks down the Women’s Market into Baby Boomers, Generation X and Generation Y to look at rates of saving, income levels, financial skills, attitudes, and behaviors, career aspirations, rates of home ownership, and a host of other demographic information. The report offers a wealth of data, with information about implications for financial services providers.