Westpac: Mass Marketing
This presentation on Westpac’s mass marketing strategy was developed by the Westpac team for its 2015 Study Tour.
Tag Archives: consumer
Westpac: NPS & Customer Experience
Westpac: NPS & Customer Experience
This presentation on the Net Promoter Score and how it’s impacted by customer experience in a bank was developed by Westpac for their 2015 Study Tour.
Financial Experience & Behaviors Among Women
Financial Experience &
Behaviors Among Women
This study highlights key ways in which women differ from men in their financial attitudes, perceptions, goals and confidence. It also looks at demographic differences, namely the behaviors of Asian American, African American and Hispanic women.
Maximizing a Major Opportunity: Engaging Female Clients
Maximizing a Major
Opportunity: Engaging
Female Clients
This report by Fidelity Investments looks at the powerful potential and business opportunity of women, and how to engage them to build strong relationships.
Westpac Market Research: Looking Ahead
Westpac Market Research: Looking Ahead
This presentation on market research, including Westpac’s market research efforts, research insights and customer advocacy measures, was developed for Westpac’s 2013 Study Tour.
Westpac’s Women’s Market Report
Westpac’s Women’s Market Report
This report offers proprietary research commissioned by Westpac of 1,500 individuals on techonology, workplace issues and opinions about the future.
Women: Deposits, Super & Insurance Survey
Women: Deposits, Super & Insurance Survey
This proprietary research commissioned by Westpac examines women’s savings (for “super,” or retirement, and in general) and their likelihood to carry sufficient insurance. It found that women are excellent savers and that those in marriages/relationships tend to share both responsibility and decision-making power in an equitable manner. It also found that Australian households were heavily affected by the Global Financial Crisis, with key addressable concerns being insurance and retirement savings.
Westpac Finance Survey: Women’s Market
Westpac Finance Survey: Women’s Market
This proprietary research commissioned by Westpac analyzes women’s financial profiles and categorizes them into psychographic segments: “Taking Charge” “Silent Operator” “Blinded by the Light” “Passing Control” and “Cross the Fingers.” It suggests engagement strategies for financial services providers with each segment.
Women in Business
Women in Business
Proprietary research commissioned by Westpac examines interest in, and actual ownership of, small and medium enterprises among women, broken down by different age groups and other segments. Among notable findings: Women business owners are very happy with the choices they have made; only half of women who expressed an interest in starting their own business had an actual concrete plan to do so; one in three women felt women tend to help each other more than men do; and one in ten prefers to deal only with other women.
Women’s Finances by Generation
Women’s Finances
by Generation
Proprietary research commissioned by Westpac breaks down the Women’s Market into Baby Boomers, Generation X and Generation Y to look at rates of saving, income levels, financial skills, attitudes, and behaviors, career aspirations, rates of home ownership, and a host of other demographic information. The report offers a wealth of data, with information about implications for financial services providers.
