Estudio de Caso: Access Bank
La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Estudio de Caso:
Como único banco público en el país, BancoEstado se maneja como un banco privado, con el mandato específico de entregar productos y servicios financieros a toda la población y contribuir a un país más inclusivo y equitativo. Este estudio de caso examina cómo el banco evolucionó desde la bancarización de las mujeres en Chile a el desarrollo de soluciones integrales para mujeres empresarias del país. (English version)
GBA Case Study: Access Bank
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
Shared Vision: NatWest Partner with everywoman
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
Estudio de Caso: Banco BHD León
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
GBA Case Study: NatWest
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
GBA Case Study: Banco BHD León
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
Estudio de Caso: TEB
El tercero en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. (English version)
GBA Case Study: TEB
This third Case Study in the GBA series highlighting members’ Women’s Market success looks at TEB in Turkey, which has built its reputation among women SME owners as a “consultant bank” through its comprehensive non-financial services offerings. (Version en español)
Estudio de Caso: BLC Bank
El segundo en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. Centrándose en el banco libanes BLC Bank, el informe ofrece una visión detallada de como el banco implemento su programa, convirtiéndose en un diferenciador competitivo y resultando en increíble crecimiento. (English version)
GBA Case Study: BLC Bank
The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform. (Version en español)
Westpac: Mass Marketing
This presentation on Westpac’s mass marketing strategy was developed by the Westpac team for its 2015 Study Tour.
Westpac: NPS & Customer Experience
This presentation on the Net Promoter Score and how it’s impacted by customer experience in a bank was developed by Westpac for their 2015 Study Tour.
Westpac: SME & Women’s Markets
This presentation on Westpac’s approach to SMEs and Women’s Markets was developed for its 2015 Study Tour.
This presentation on Westpac’s sustainability perspective and approach was developed for Westpac’s 2015 Study Tour.
Westpac: Women’s Market
This presentation on the Women’s Market public relations strategy, featuring case studies of various profiling opportunities and other media outcomes, was developed for Westpac’s 2013 Study Tour.
Westpac Market Research: Looking Ahead
This presentation on market research, including Westpac’s market research efforts, research insights and customer advocacy measures, was developed for Westpac’s 2013 Study Tour.
Westpac: The Power of Online
This presentation on Ruby’s social media and online efforts, including its online community, newsletter and other targeted activities, was developed for Westpac’s 2013 Study Tour.
Westpac: Ruby Brand
This presentation on the development of the Ruby brand and its mainstreaming within Westpac was developed for Westpac’s 2013 Study Tour.
This presentation was developed for Westpac’s 2015 Study Tour and discusses Westpac’s Distribution network.
Westpac Davidson Institute
This presentation on the Davidson Institute was developed for Westpac’s 2015 Study Tour and discusses the Institute and Westpac’s approach to financial education.
Inspiring Women in
This is a presentation RBS made to the Small Business Banking Network in February 2013. It features an overview of the size of the Women’s Market in RBS’s UK home as well as a discussion of the bank’s multiple global initiatives to expand and improve service to women. It also addresses RBS’s commitment to workforce and vendor/supplier diversity.
Women in Business 2011
This presentation was made to the 2011 GBA membership at that year’s Annual Summit. It offers a good overview of the SME landscape in Uganda, including degree of access to finance and market opportunity for banks. Also included are a comprehensive discussion of dfcu’s Women in Business program and its results to date.
Estudio de Caso: Westpac
Westpac, un pionero internacional en la provisión de servicios bancarios para la emergente economía de las mujeres, ha reconocido el potencial de las mujeres en Australia durante los últimos 15 años. (English version)
GBA Case Study: Westpac
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success. (Version en español)
Garanti Bank SA: Combining SME Banking Excellence with a Proposition for Women Entrepreneurs in Turkey
This case study from the World Bank and IFC explores how Garanti leaders decided to focus on women entrepreneurs, documents and analyzes the bank’s efforts to build a profitable and sustainable “women in business” franchise, and provides insights into how Garanti tapped into its market leading SME Banking franchise to more effectively target women in business.
Connectivity: How Mobile Phones, Computers and the Internet Can Catalyze Women’s Entrepreneurship
This case study by the Cherie Blair Foundation for Women translates insights on how women in India are using mobile technology into recommendations for the private sector, government and nongovernmental groups to encourage women to start, strengthen and sustain businesses by using ICTs. These include making women a core part of business strategies, designing policies that incentivize public-private partnerships, and drawing on the expertise and experience of local organizations that are already working to provide poor women with income-generating opportunities.
Economic Empowerment: The Learning Journey of Standard Chartered Bank
Standard Chartered started to think about a coordinated approach to addressing gender around 2005, and it has developed an innovative set of initiatives for women in its workplace, in its communities and for its female customers. The bank views all three strands as important for leveraging the Women’s Market and has quickly turned this view into a business imperative and key part of its customer strategy.
Doing Business: Women in Africa
This report from Alliance member SELFINA profiles seven women entrepreneurs from across Africa and explores regulatory and other obstacles they overcame to create and expand enterprises.
Banking on Women in
Business: Exim Bank
This IFC Case Study on Exim Bank provides a brief overview of the increasingly competitive financial services sector in Tanzania, the opportunity that women-owned small & medium enterprises represent, and possible tactics for tapping the woman-owned SME market.
Banking on Women
in Business: Access Bank
This IFC Case Study offers a brief description of the business landscape for women in Nigeria, as illustrated by the story of Muni Shonibare, a Nigerian woman entrepreneur with a furniture-making business, whose clients included Mobil and Hilton Hotels. Access Bank provided her with $800K in expansion capital.