In a country where fewer than 1 in 4 working-age women participate in the labor force and less than 15 of women are banked, Habib Bank Limited’s bold D&I strategy changed the company culture, multiplied the number of women in its ranks, and drove measurable business results–driving change from the inside out.
Westpac Group is recognized as a pioneer in championing women in Australia. The bank recognized early on that creating an inclusive workplace where women can thrive would allow them to unlock the full value of the female economy. This Case Study explores their journey to reaching 50 percent female leadership, and identifies the main steps to take to achieve gender parity and highlights key lessons learned.
This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.
Sex-disaggregated financial inclusion data can help to inform better financial inclusion policies and products. This case study from the WFID partners explores the case of Mexico, where a combination of an evidence-based policy environment, robust gender equality policies, and strong statistical competence led to an increase in women’s financial inclusion data.
La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Como único banco público en el país, BancoEstado se maneja como un banco privado, con el mandato específico de entregar productos y servicios financieros a toda la población y contribuir a un país más inclusivo y equitativo. Este estudio de caso examina cómo el banco evolucionó desde la bancarización de las mujeres en Chile a el desarrollo de soluciones integrales para mujeres empresarias del país. (English version)
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
As Chile’s only state-owned commercial bank, BancoEstado has a distinct mandate to deliver financial products and services to the entire population and contribute to a more inclusive and equal country. This Case Study looks at how the bank went from massifying access to financial services for women to unlocking the potential of women’s businesses. (Version en español)
This evaluation report highlights the business results and lessons learned from IFC’s partnership with Bank of Palestine and its Felestineya Women’s Market program.
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
Felicity Duffy presented Westpac’s approach to its Women’s Markets program, giving GBA Summit participants a window into a long-term strategy for becoming the bank of choice and employer of choice for women.
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.
Julie Baker shared the strategic rationale for NatWest’s Women in Business program and discussed its journey to becoming the bank of choice for women in business in the UK at the 2017 GBA Summit.
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
This case study from the Commonwealth examines an initiative by the Reserve Bank of India (RBI) that has brought about a seismic shift in India’s financial system.
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
El tercero en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. (English version)
This third Case Study in the GBA series highlighting members’ Women’s Market success looks at TEB in Turkey, which has built its reputation among women SME owners as a “consultant bank” through its comprehensive non-financial services offerings. (Version en español)
Hasta el momento Chile es el único país en el mundo que ha realizado y publicado
en forma sistemática, durante más de 10 años, datos desagregados por sexo en su sistema financiero. El estudio analiza los motivos que originaron la recolección de datos desagregada por sexo, describe los procesos emprendidos para obtenerlos, destaca sus usos actuales y potenciales y recoge las lecciones aprendidas más importantes para que otros entes reguladores, legisladores y entidades gubernamentales en otras jurisdicciones puedan aprovechar y hacer una réplica de esta exitosa experiencia. (English version)
Chile is the only country in the world that has consistently tracked sex-disaggregated data on its financial system for over 10 years. This study explores why this was done, maps out the processes taken to generate the data, highlights current as well as potential uses of the data, and extracts the most important lessons so that regulators, policymakers and government entities in other jurisdictions can learn from the country’s experience. (Version en español)
This report from Citi and WENYC is the result of a study to understand the state and needs of women entrepreneurs in New York City. It includes a detailed review of existing literature, an analysis of demographic data and an assessment of current services that support women entrepreneurs.
El segundo en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. Centrándose en el banco libanes BLC Bank, el informe ofrece una visión detallada de como el banco implemento su programa, convirtiéndose en un diferenciador competitivo y resultando en increíble crecimiento. (English version)
The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform. (Version en español)
This presentation on Westpac’s mass marketing strategy was developed by the Westpac team for its 2015 Study Tour.
This presentation on the Net Promoter Score and how it’s impacted by customer experience in a bank was developed by Westpac for their 2015 Study Tour.
This presentation on Westpac’s approach to SMEs and Women’s Markets was developed for its 2015 Study Tour.
This presentation on Westpac’s sustainability perspective and approach was developed for Westpac’s 2015 Study Tour.
This presentation on the Women’s Market public relations strategy, featuring case studies of various profiling opportunities and other media outcomes, was developed for Westpac’s 2013 Study Tour.
This presentation on market research, including Westpac’s market research efforts, research insights and customer advocacy measures, was developed for Westpac’s 2013 Study Tour.
This presentation on Ruby’s social media and online efforts, including its online community, newsletter and other targeted activities, was developed for Westpac’s 2013 Study Tour.
This presentation on the development of the Ruby brand and its mainstreaming within Westpac was developed for Westpac’s 2013 Study Tour.
This presentation was developed for Westpac’s 2015 Study Tour and discusses Westpac’s Distribution network.
This presentation on the Davidson Institute was developed for Westpac’s 2015 Study Tour and discusses the Institute and Westpac’s approach to financial education.
This is a presentation RBS made to the Small Business Banking Network in February 2013. It features an overview of the size of the Women’s Market in RBS’s UK home as well as a discussion of the bank’s multiple global initiatives to expand and improve service to women. It also addresses RBS’s commitment to workforce and vendor/supplier diversity.
This presentation was made to the 2011 GBA membership at that year’s Annual Summit. It offers a good overview of the SME landscape in Uganda, including degree of access to finance and market opportunity for banks. Also included are a comprehensive discussion of dfcu’s Women in Business program and its results to date.
Westpac, un pionero internacional en la provisión de servicios bancarios para la emergente economía de las mujeres, ha reconocido el potencial de las mujeres en Australia durante los últimos 15 años. (English version)
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success. (Version en español)
This case study from the World Bank and IFC explores how Garanti leaders decided to focus on women entrepreneurs, documents and analyzes the bank’s efforts to build a profitable and sustainable “women in business” franchise, and provides insights into how Garanti tapped into its market leading SME Banking franchise to more effectively target women in business.
This case study by the Cherie Blair Foundation for Women translates insights on how women in India are using mobile technology into recommendations for the private sector, government and nongovernmental groups to encourage women to start, strengthen and sustain businesses by using ICTs. These include making women a core part of business strategies, designing policies that incentivize public-private partnerships, and drawing on the expertise and experience of local organizations that are already working to provide poor women with income-generating opportunities.
Standard Chartered started to think about a coordinated approach to addressing gender around 2005, and it has developed an innovative set of initiatives for women in its workplace, in its communities and for its female customers. The bank views all three strands as important for leveraging the Women’s Market and has quickly turned this view into a business imperative and key part of its customer strategy.
This report from Alliance member SELFINA profiles seven women entrepreneurs from across Africa and explores regulatory and other obstacles they overcame to create and expand enterprises.
This IFC Case Study on Exim Bank provides a brief overview of the increasingly competitive financial services sector in Tanzania, the opportunity that women-owned small & medium enterprises represent, and possible tactics for tapping the woman-owned SME market.
This IFC Case Study offers a brief description of the business landscape for women in Nigeria, as illustrated by the story of Muni Shonibare, a Nigerian woman entrepreneur with a furniture-making business, whose clients included Mobil and Hilton Hotels. Access Bank provided her with $800K in expansion capital.
