
Tag Archives: business case


Measuring the Value of the Female Economy 2020
This report is based on information gathered in the Alliance’s Female Economy Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 7 years of performance data and over 12,000 data points.
Consistent with the trends that have emerged in previous reports, this fourth edition of “Measuring the Value of the Female Economy” report (formally the “Economics of Banking on Women”report) highlights a vast opportunity to better serve the female economy and significant benefits for those FSPs that tap into it.

Ask the Expert: Building a Business Case
Ask the Expert: Building a Business Case
In our first Ask the Expert session, Tania Moussallem, former Chair of the Financial Alliance for Women, answers member questions about building a business case for serving the female economy.

IFC Banking on Women Business Case Update
IFC Banking on Women Business Case Update
IFC’s annual survey of its banking clients continues to provide insight into the potential size and financial performance of women-led small and medium enterprises, and why financial institutions should pay greater attention to this segment.

Women Entrepreneurs and Effective Banking in Emerging Markets
Women Entrepreneurs and Effective Banking in Emerging Markets
This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.

The Economics of Banking on Women: 2019 Edition
The Economics of Banking on Women: 2019 Edition
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.

The Alison Rose Review of Female Entrepreneurship
The Alison Rose Review of Female Entrepreneurship
This report from RBS sets out recommendations to improve female start-up and scale-up rates and contribute £250 billion of new value to the UK economy.

2018 Summit Case Study I: Bank al Etihad
Summit Case Study I: Bank al Etihad
In a Case Study presentation at the 2018 GBA Summit, Nadia Al Saeed, CEO of Bank al Etihad, shared the journey that led the bank to its Shorouq proposition and how it has positioned them as the bank of choice for women in Jordan.

Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.

Global Business Case Tool for Financial Services Providers
Global Business Case Tool for Financial Services Providers
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.

The Economics of Banking on Women: 2018 Edition
The Economics of Banking on Women: 2018 Edition
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.

VIDEO: 2018 All-Stars Academy Africa Winning Pitch
2018 All-Stars Academy Africa Winning Pitch
Watch AXA Mansard’s winning Women’s Market pitch from the 2018 All-Stars Academy Africa business case pitch competition.

Powering Potential: Increasing Women’s Access to Financial Products and Services
Powering Potential: Increasing Women’s Access to Financial Products and Services
This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.

GBA Case Study III: Westpac
GBA Case Study III: Westpac
Felicity Duffy presented Westpac’s approach to its Women’s Markets program, giving GBA Summit participants a window into a long-term strategy for becoming the bank of choice and employer of choice for women.

Walking the Talk: Gender Diversity in the C-Suite – Mercer
Walking the Talk: Gender Diversity in the C-Suite
Nigel Carter discussed the business imperative for the financial services industry to pay attention to its C-suite gender gaps at the 2017 GBA Summit

Debunking the Pink Card: The Business Case for Women’s Credit Cards – Banco BHD León
Debunking the Pink Card: The Business Case for Women’s Credit Cards
Pura Méndez discussed why Banco BHD León chose to create credit card solutions specifically for women and the success they have had with the offerings at the 2017 GBA Summit.

Debunking the Pink Card: The Business Case for Women’s Credit Cards – Mastercard
Debunking the Pink Card: The Business Case for Women’s Credit Cards
Diana Robino shared how Mastercard is championing women’s economic empowerment and the strong business case and development case for payment solutions for women at the 2017 GBA Summit.

The Next Big Business Opportunity: The Women’s Market for Insurance – Banco BHD León
The Next Big Business Opportunity: The Women’s Market for Insurance
At the 2017 GBA Summit, Pura Méndez shared the various ways Banco BHD León in the Dominican Republic is addressing women’s insurance needs, from health to car and home to SME products.

The Next Big Business Opportunity: The Women’s Market for Insurance – Banco Pichincha
The Next Big Business Opportunity: The Women’s Market for Insurance
María Belén Sánchez Valdivieso shared what Banco Pichincha has found about women’s risk mitigation needs and preferences and some ways the bank is addressing them at the 2017 GBA Summit.

GBA Case Study II: BLC Bank
GBA Case Study II: BLC Bank
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.

GBA Case Study I: NatWest
GBA Case Study I: NatWest
Julie Baker shared the strategic rationale for NatWest’s Women in Business program and discussed its journey to becoming the bank of choice for women in business in the UK at the 2017 GBA Summit.

Global Banking Trends and the Business Case for Targeting the Female Economy – GBA
Global Banking Trends and the Business Case for Targeting the Female Economy
At the 2017 GBA Summit, Rebecca Ruf shared this presentation based on GBA research that discusses why the Women’s Market is a strong growth opportunity.

Global Banking Trends and the Business Case for Targeting the Female Economy – McKinsey & Company
Global Banking Trends and the Business Case for Targeting the Female Economy
Paul Jenkins shared this presentation on why the Women’s Market is a strong growth opportunity at the 2017 GBA Summit.

The Women’s Market for Insurance: An Emerging Business Opportunity
The Women’s Market for Insurance: An Emerging Business Opportunity
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices.

GBA Case Study: NatWest
GBA Case Study: NatWest
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.

Banking on Women Leaders: A Case for More?
Banking on Women Leaders: A Case for More?
The IMF measured the large gap between the representation of men and women in leadership positions in banks and bank supervision agencies worldwide. Their econometric analysis suggests that, controlling for relevant bank and country-specific factors, the presence of women as well as a higher share of women on bank boards is associated with greater bank stability, as represented by higher z-scores and lower nonperforming loan ratios.

All-Stars Africa: Case Study – BLC Bank
All-Stars Africa: Case Study – BLC Bank
This presentation from Carine Fersan Choueiry at the All-Stars Africa Master Class explained BLC Bank’s strategic rationale for targeting women as a distinct market.

All-Stars Africa: The Business Case for the Women’s Market
All-Stars Africa: The Business Case for the Women’s Market
This presentation from Rebecca Ruf at the 2017 All-Stars Academy Africa Master Class discusses what GBA research has found about the economics of banking on women.

All-Stars Africa: GBA Blueprint
All-Stars Africa: GBA Blueprint
This presentation given at the GBA Women’s Market Master Class by Inez Murray discusses the GBA Blueprint for serving the female economy.

All-Stars LAC: Estudio de Caso – TEB
All-Stars LAC: Estudio de Caso – TEB
Esta es la presentación de Simla Ünal desde el 2017 GBA All-Stars Master Class.

All-Stars LAC: Estudio de Caso – BancoEstado
All-Stars LAC: Estudio de Caso – BancoEstado
Esta es la presentación de Soledad Ovando desde el 2017 GBA All-Stars Master Class.

All-Stars LAC: Estudio de Caso – BLC Bank
All-Stars LAC: Estudio de Caso – BLC Bank
Esta es la presentación de Karyl Akilian desde el 2017 GBA All-Stars Master Class.

All-Stars LAC: Estudio de Caso – BHD León
All-Stars LAC: Estudio de Caso – BHD León
Esta es la presentación de Daniel Gutiérrez desde el 2017 GBA All-Stars Master Class.

All Stars LAC: El Caso de Negocio
All Stars LAC: El Caso de Negocio
Esta es la presentación de Rebecca Ruf desde el 2017 GBA All-Stars Master Class.

All-Stars LAC: Los Argumentos para Prestar Servicio al Mercado de la Mujer
All-Stars LAC: Los Argumentos para Prestar Servicio al Mercado de la Mujer

La Oportunidad de la Banca Mujer
La Oportunidad de la Banca Mujer
El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)

The Economics of Banking on Women
The Economics of Banking on Women
GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)

Winning the Women’s Market | Module 2
Winning the Women’s Market | Module 2
How Banks Can Profit from the Multi-Trillion Dollar
Female Economy
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
Research Matrix: BLC Bank Sample Criteria
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Westpac: Living Longer, Retiring Alone
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
BLC Bank: Women in Managerial Positions
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
BLC Bank: The Easy Life of the Housewife
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
Bridging the Entrepreneurship Gender Gap: The Power of Networks
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WeConnect: Supplier Diversity & Inclusion Resources
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
Banco BHD León: Women Who Change the World Awards
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
BLC Bank: Brilliant Lebanese Awards
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac: 100 Women of Influence
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
Harnessing the Power of the Purse
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
Banco BHD León: Mujer Abran Paso
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.
Westpac: Women’s Insurance Survey Value Report

Winning the Women’s Market | Module 3
Winning the Women’s Market | Module 3
When Women Thrive: Financial Services Perspective
Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.
Chief Executive Women Case Study: Westpac
This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.
HBL: Gender Intelligence Training
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.

Winning the Women’s Market | Module 4
Winning the Women’s Market | Module 4
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.

Gender Lens Investing
Gender Lens Investing
Gender Lens Investing: A Guide to Roles in the Ecosystem is a report for investors, philanthropists, or those helping to move capital, who want to apply a gender lens to portfolios. It explains the role of each actor in the ecosystem, considering where they sit in the gender lens investment landscape and what you need to know about them as someone who’s interested in moving more capital with a gender lens.

Women, Wealth & Impact
Women, Wealth & Impact
Women, Wealth & Impact: Investing with a Gender Lens is the second edition of Veris Wealth Partners’ white paper highlighting the key benefits of gender lens investing to women and girls as well as investors.

GBA Case Studies: Westpac
GBA Case Studies: Westpac
Julie presented Westpac’s approach to its Women’s Markets program at the 2016 GBA Summit, giving participants a window into a long-term strategy for becoming the bank of choice for women.

GBA Case Studies: BLC Bank
GBA Case Studies: BLC Bank
At the 2016 GBA Summit, Tania Moussallem shared the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case.

Winning the Women’s Market | Module 1
Winning the Women’s Market | Module 1
When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.
Use this worksheet to think through what it will take to launch and implement a Women’s Market program.
Porter’s Five Forces Worksheet
This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.
The Power of Women’s Market Data: A How-to Guide
Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.
Establishing a Baseline: Example of Data Points
These data points were considered critical from Alliance members with active Women’s Market programs.
This worksheet will help you calculate your current and potential market share.
This World Bank report measures and compares gender parity in 173 economies, using data about legal restrictions on women’s entrepreneurship and employment in order to inform policy discussions and promote research on the linkages between the law and women’s economic opportunities.
This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.

The Power of Flexibility: A Key Enabler to Boost Gender Parity and Employee Engagement
The Power of Flexibility: A Key Enabler to Boost Gender Parity and Employee Engagement
Bain & Company research has shown that along with “visible and committed leadership,” women believe “creating working models that support men and women with family responsibilities” to be the most important action to overcoming barriers to women’s progression into leadership roles. This report explores the importance of these flexible workplaces for retaining women.

Itaú Unibanco: Inside the Strategy
Itaú Unibanco: Inside the Strategy
This is the presentation given at the Exposure Visit to Itaú Unibanco ahead of the Global Data Symposium at the 2015 GBA Summit.

2015 Summit: Demand Data Sets – Bénédicte de la Brière
Demand Data Sets: The Other Side of the Equation
This is the presentation given by Bénédicte de la Brière, Lead Economist, Gender, Human Development Network, World Bank Group, during the panel on Demand Data Sets at the 2015 Global Data Symposium.

The Power of Women’s Market Data: A How-to Guide
The Power of Women’s
Market Data: A How-to Guide
Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.

The Value of Sex-Disaggregated Data
The Value of Sex-Disaggregated Data
Governments and agencies around the world are increasingly prioritizing full financial inclusion of women, but moving the needle is impossible without data on how many women actually have access to financial services and through what channels. The Global Banking Alliance for Women (GBA), in collaboration with the Inter-American Development Bank (IDB) and Data2X, has released this report based on interviews with over 50 regulators, policymakers, International Finance Institutions (IFIs) and bankers from around the world that reveals just how this data could inform better policies and prompt the private sector to take on this missed market opportunity.