Ask the Expert: Non-
Financial Services
In our second Ask the Expert session, Carine Fersan of BLC Bank in Lebanon answers member questions about critical non-financial services for the female economy.
Tag Archives: BLC Bank
Women Entrepreneurs and Effective Banking in Emerging Markets
Women Entrepreneurs and Effective Banking in Emerging Markets
This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.
Advertising with Impact – BLC Bank
Advertising with Impact – BLC Bank
Karyl Akilian shared several of BLC Bank’s impactful marketing videos for its We Initiative Women’s Market program at the 2018 GBA Summit.
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
Unlocking the Potential of the Women’s Market: The Gender Diversity & Inclusion Imperative
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
GBA Case Study II: BLC Bank
GBA Case Study II: BLC Bank
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.
All-Stars Africa: Case Study – BLC Bank
All-Stars Africa: Case Study – BLC Bank
This presentation from Carine Fersan Choueiry at the All-Stars Africa Master Class explained BLC Bank’s strategic rationale for targeting women as a distinct market.
All-Stars LAC: Estudio de Caso – BLC Bank
All-Stars LAC: Estudio de Caso – BLC Bank
Esta es la presentación de Karyl Akilian desde el 2017 GBA All-Stars Master Class.
Research Matrix: BLC Bank Sample Criteria
Research Matrix: BLC Bank Sample Criteria
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Embedding a Women’s Market Program – BLC Bank
Embedding a Women’s Market Program – BLC Bank
At the 2016 GBA Summit, Tania Moussallem discussed the key ingredients BLC Bank found for embedding its program within the bank.
GBA Case Studies: BLC Bank
GBA Case Studies: BLC Bank
At the 2016 GBA Summit, Tania Moussallem shared the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case.
The Paradox of Gender-Neutral Banking
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)
We Initiative – BLC Bank
We Initiative – BLC Bank
BLC Bank’s We Initiative – Women Empowerment Initiative, is the first and only holistic program dedicated to the financial empowerment of women in the Middle East. It targets women in their plurality, as entrepreneurs, professionals, mothers and in their daily lives, seeking to find solutions for their challenges and concerns and aiming to unleash their potential.
Brilliant Lebanese Awards 2016
Brilliant Lebanese Awards 2016
BLC Bank is accepting applications for its annual awards, honoring Lebanese entrepreneurs.
#SheKtirMhem – Women and Spending
#SheKtirMhem – Women and Spending
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
#SheKtirMhem – The Easy Life of the Housewife
#SheKtirMhem – The Easy Life of the Housewife
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
#SheKtirMhem – The Salary Gap
#SheKtirMhem – The Salary Gap
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
#SheKtirMhem – Women in Managerial Positions
#SheKtirMhem – Women in Managerial Positions
This video from BLC Bank is part of a series on gender stereotypes in Lebanon.
Webinar: Developing Distinct CVPs for Women – BLC Bank
Webinar: Developing Distinct CVPs for Women – BLC Bank
This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
2015 Summit: Toward a Data-Driven Ecosystem – Tania Moussallem
Toward a Data-Driven Ecosystem
This is the presentation given by Tania Moussallem, Assistant General Manager, BLC Bank, during the panel Toward a Data-Driven Ecosystem at the 2015 Global Data Symposium.
Estudio de Caso: BLC Bank
Estudio de Caso: BLC Bank
El segundo en la serie de estudios de caso de AGB que se enfocan en historias de éxito de miembros que se están incursionando en el mercado de las mujeres esta ya disponible para su descarga. Centrándose en el banco libanes BLC Bank, el informe ofrece una visión detallada de como el banco implemento su programa, convirtiéndose en un diferenciador competitivo y resultando en increíble crecimiento. (English version)
GBA Case Study: BLC Bank
GBA Case Study: BLC Bank
The second in the GBA Case Study series on members’ Women’s Market success stories is now available for download. Focusing on Lebanese member BLC Bank, the report offers a detailed look at the Bank’s use of its Women’s Market program as a competitive differentiator and the incredible growth it has experienced through the platform. (Version en español)
BLC Bank Women Empowerment Initiative – SBBN
BLC Bank Women
Empowerment Initiative – SBBN
This is a presentation BLC Bank made to the Small Business Banking Network in February 2013. It presents a comprehensive overview of BLC’s Women’s Market program, including top leadership buy-in (the bank’s head is a signatory to the UN Women’s Empowerment Principles), staff training, marketing & media, collateral-free loans for established (2+ years in operation) businesses, emphasis on building opportunities for women’s networking, business development services, financial literacy, and performance management & evaluation.
