This brochure offers a selection of insights from the Financial Alliance for Women’s How-to Guide, “Becoming the Employer of Choice for Women” which lays out the process for improving gender diversity and inclusion (D&I) in financial services firms. The information provided is based on the findings from Alliance member working groups, which explored ways to increase women’s representation in the leadership of financial services firms. It incorporates Mercer’s leading-edge research and the real-world experiences of Alliance members. Throughout the guide, emphasis is on developing a holistic women-centered strategy, blending enhanced internal gender D&I with a strong female customer value proposition so that financial institutions are better equipped to tap into the female economy, the world’s fastest growing market. The full guide is available exclusively to members.
Westpac Group is recognized as a pioneer in championing women in Australia. The bank recognized early on that creating an inclusive workplace where women can thrive would allow them to unlock the full value of the female economy. This Case Study explores their journey to reaching 50 percent female leadership, and identifies the main steps to take to achieve gender parity and highlights key lessons learned.
IFC’s annual survey of its banking clients continues to provide insight into the potential size and financial performance of women-led small and medium enterprises, and why financial institutions should pay greater attention to this segment.
This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.
This report examines the growing opportunity in the high-net-worth segment, shares proven tactics and methods that FSPs are already using to embrace this opportunity, and identifies the key building blocks of a successful strategy for serving women of wealth. Based on this qualitative research, as well as data the Financial Alliance for Women has compiled during more than 15 years of practice, we developed a blueprint for FSPs looking to effectively serve women of wealth.
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
Como único banco público en el país, BancoEstado se maneja como un banco privado, con el mandato específico de entregar productos y servicios financieros a toda la población y contribuir a un país más inclusivo y equitativo. Este estudio de caso examina cómo el banco evolucionó desde la bancarización de las mujeres en Chile a el desarrollo de soluciones integrales para mujeres empresarias del país. (English version)
In this presentation from the 2018 GBA Summit, Raya Yusuf-Sbitany shared information on Bank of Palestine’s communications and marketing strategy for its Felestiniya Women’s Market program and some of their most successful campaigns.
In a 2018 Summit panel, Ziad Sheikh from UN Women shared the latest research on gender stereotypes in advertising and described some of the work the Unstereotype Alliance is doing to improve the representation of women.
Karyl Akilian shared several of BLC Bank’s impactful marketing videos for its We Initiative Women’s Market program at the 2018 GBA Summit.
Beatrice Lugalambi shared the latest on Centenary Bank’s digital efforts during a panel at the 2018 GBA Summit.
At the 2018 Summit Daniel Gutierrez discussed how Banco BHD León is developing a model that goes beyond customer centricity, using data to understand what the customer wants and providing options for a more personalized experience.
Kate Holloway presented an overview of Westpac’s Life Moments strategy during a panel at the 2018 GBA Summit.
In a Case Study presentation at the 2018 GBA Summit, Nadia Al Saeed, CEO of Bank al Etihad, shared the journey that led the bank to its Shorouq proposition and how it has positioned them as the bank of choice for women in Jordan.
As Chile’s only state-owned commercial bank, BancoEstado has a distinct mandate to deliver financial products and services to the entire population and contribute to a more inclusive and equal country. This Case Study looks at how the bank went from massifying access to financial services for women to unlocking the potential of women’s businesses. (Version en español)
This GBA InBrief explores the key benefits and challenges of implementing comprehensive gender D&I strategies, particularly as they relate to FSPs’ approaches to capturing the Women’s Market. It explores the experiences of GBA members in their journeys to become both an employer and a bank of choice for women, and provides key recommendations for FSPs seeking to embark on similar journeys.
This evaluation report highlights the business results and lessons learned from IFC’s partnership with Bank of Palestine and its Felestineya Women’s Market program.
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
Felicity Duffy presented Westpac’s approach to its Women’s Markets program, giving GBA Summit participants a window into a long-term strategy for becoming the bank of choice and employer of choice for women.
Whether for new business generation, individual career development or simply getting the job done, networking is a vital tool for business. Yet so few people take a strategic approach to it. At the 2017 GBA Summit, networking specialist Andy Lopata shared key insights on the power of networking, how men and women have different networking styles, and what networking means for building banks’ business. This video recaps his presentation.
Pura Méndez discussed why Banco BHD León chose to create credit card solutions specifically for women and the success they have had with the offerings at the 2017 GBA Summit.
Andrea Pinotti discussed what Itaú Unibanco is doing to reach more women clients using digital solutions at the 2017 GBA Summit.
Paul Jenkins discussed how banks can better meet women’s needs using digital solutions at the 2017 GBA Summit.
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.
Julie Baker shared the strategic rationale for NatWest’s Women in Business program and discussed its journey to becoming the bank of choice for women in business in the UK at the 2017 GBA Summit.
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
This IFC study of the workforce at GBA member HBL in Pakistan examines the differences between employees who underwent gender awareness training and those who did not, finding striking results about the benefits of such training.
This presentation from Carine Fersan Choueiry at the All-Stars Africa Master Class explained BLC Bank’s strategic rationale for targeting women as a distinct market.
This presentation from Rachael McKenzie gave Women’s Market Master Class participants insight into a successful long-term strategy for serving women customers well.
Esta es la presentación de Simla Ünal desde el 2017 GBA All-Stars Master Class.
Esta es la presentación de Soledad Ovando desde el 2017 GBA All-Stars Master Class.
Esta es la presentación de Karyl Akilian desde el 2017 GBA All-Stars Master Class.
Esta es la presentación de Daniel Gutiérrez desde el 2017 GBA All-Stars Master Class.
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
How Banks Can Profit from the Multi-Trillion Dollar
Female Economy
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
The Paradox of Gender-Neutral Banking
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
Research Matrix: BLC Bank Sample Criteria
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Westpac: Living Longer, Retiring Alone
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
BLC Bank: Women in Managerial Positions
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
BLC Bank: The Easy Life of the Housewife
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
Bridging the Entrepreneurship Gender Gap: The Power of Networks
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WeConnect: Supplier Diversity & Inclusion Resources
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
Banco BHD León: Women Who Change the World Awards
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
BLC Bank: Brilliant Lebanese Awards
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac: 100 Women of Influence
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
Harnessing the Power of the Purse
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
Banco BHD León: Mujer Abran Paso
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.
Westpac: Women’s Insurance Survey Value Report
Westpac: Women’s Market Clips and Estimated Added Value
When Women Thrive: Financial Services Perspective
Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.
Chief Executive Women Case Study: Westpac
This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.
HBL: Gender Intelligence Training
The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.
This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.
Westpac’s Net Promoter Scorecard
The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.
This worksheet will help you calculate your current and potential market share.
