Improving Financial Services for Women
This research commissioned by Axciom addresses a key question: what can – and should – financial institutions do to improve the delivery of financial services to women.
Progress Report – March 2020: The Alison Rose Review of Female Entrepreneurship
One year on, this update finds that NatWest’s “Alison Rose Review of Female Entrepreneurship” has already had an impact on women entrepreneurs in the UK, with the Investing in Women Code adopted by 22 financial institutions in the country; NatWest dedicating GBP 1 billion (US$1.2 billion) in ring-fenced debt funding for women-led businesses; and Local Enterprise Partnerships established across the country.
IFC Banking on Women Business Case Update
IFC’s annual survey of its banking clients continues to provide insight into the potential size and financial performance of women-led small and medium enterprises, and why financial institutions should pay greater attention to this segment.
Women Entrepreneurs and Effective Banking in Emerging Markets
This case study on BLC Bank in Lebanon from Oxford University’s Saïd Business School showcases how the bank is boosting the country’s economy and the financial inclusion of women while also achieving business success through its We Initiative women’s program.
The Economics of Banking on Women: 2019 Edition
This annual report is based on information gathered in the Alliance’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the female economy, with 5 years of performance data and over 400 data points per institution. Consistent with the trends that have emerged in previous reports, this third edition of “The Economics of Banking on Women” highlights a vast opportunity to better serve the Women’s Market and a strong business case for solutions tailored for women, with a significant uptick in members providing such solutions.
Enabling Women’s Financial Inclusion Through Data: The Case of Mexico
Sex-disaggregated financial inclusion data can help to inform better financial inclusion policies and products. This case study from the WFID partners explores the case of Mexico, where a combination of an evidence-based policy environment, robust gender equality policies, and strong statistical competence led to an increase in women’s financial inclusion data.
Itaú Women Entrepreneurs Program: Female enterprise as part of a sustainable performance strategy
This report from Itaú Unibanco shares the bank’s Women’s Market journey and presents the main findings that guided the creation of their value proposition for the Itaú Women Entrepreneurs Program.
Estudio de Caso: Access Bank
La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Estudio de Caso:
Como único banco público en el país, BancoEstado se maneja como un banco privado, con el mandato específico de entregar productos y servicios financieros a toda la población y contribuir a un país más inclusivo y equitativo. Este estudio de caso examina cómo el banco evolucionó desde la bancarización de las mujeres en Chile a el desarrollo de soluciones integrales para mujeres empresarias del país. (English version)
GBA Case Study: Access Bank
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
GBA Case Study:
As Chile’s only state-owned commercial bank, BancoEstado has a distinct mandate to deliver financial products and services to the entire population and contribute to a more inclusive and equal country. This Case Study looks at how the bank went from massifying access to financial services for women to unlocking the potential of women’s businesses. (Version en español)
Women in Finance: A Case for Closing Gaps
This study by the International Monetary Fund analyzes the intersection of gender and finance, examining women’s roles not only as users of financial services but also as leaders in financial institutions and financial supervision agencies. It highlights the need for better data to monitor gender gaps, help researchers understand the drivers of these gaps and their effects, and help design effective policies to address them.
Género en el Sistema Financiero 2018
El presente informe de la SBIF constituye la decimoséptima edición de un compromiso institucional que, en lo fundamental, busca satisfacer requerimientos de información asociados al diseño e implementación de políticas públicas en materia de equidad de género. Entrega información de endeudamiento de mujeres y hombres en el sistema bancario chileno.
What Can Behavioural Science Tell Us About the Financial Decisions of Women?
A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.
Global Business Case Tool for Financial Services Providers
This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.
The Economics of Banking on Women: 2018 Edition
This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.
Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.
Women & Financial Wellness: Beyond the Bottom Line
This report from Merrill Lynch explores how women’s financial needs and preferences are distinct. It examines the different life journeys women take—and the financial consequences of the circumstances and decisions they are faced with along the way. Finally, it shines a light on the importance of demonstrating respect and inclusion to facilitate a path to women’s financial freedom and wellness.
Women’s Financial Inclusion Data Partnership Principles
Stakeholders need a complete picture of the gap in women’s financial inclusion to be able to close it – and data is critical to this. These tenets reflect the aspirations and commitments of the WFID partnership (comprising the Alliance for Financial Inclusion, Data2X, the Global Banking Alliance for Women, the Inter-American Development Bank, IDB Invest, the International Finance Corporation, the International Monetary Fund, and the World Bank Group) to increasing women’s access to and use of financial services by promoting the collection and use of sex-disaggregated data.
The Way Forward: How Data Can Propel Full Financial Inclusion for Women
Data is one of the key elements necessary to create inclusive financial systems around the world. With more and improved WFI data, policymakers can design and monitor WFI interventions, and financial service providers can build a business case for targeting women as clients. This strategy document from the Women’s Financial Inclusion Data (WFID) partnership argues that only through a unified and sector-wide approach to the collection, analysis and use of gender data will women’s full financial inclusion be realized.
Evaluation Report: Bank of Palestine Strengthens Women-Owned Businesses and the Economy
This evaluation report highlights the business results and lessons learned from IFC’s partnership with Bank of Palestine and its Felestineya Women’s Market program.
Shared Vision: NatWest Partner with everywoman
This case study showcases the longstanding partnership between everywoman and NatWest in the United Kingdom to better engage with employees, grow their female customer base and contribute to the economy.
Powering Potential: Increasing Women’s Access to Financial Products and Services
This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.
Estudio de Caso: Banco BHD León
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
MSME Finance Gap
This World Bank report offers an assessment of the shortfalls and opportunities in financing micro, small and medium enterprises in emerging markets, discovering that the total MSME finance gap for women is estimated to be valued at US$1.7 trillion – over 6 percent of total GDP.
GBA Case Study III: Westpac
Felicity Duffy presented Westpac’s approach to its Women’s Markets program, giving GBA Summit participants a window into a long-term strategy for becoming the bank of choice and employer of choice for women.
Disruption that Enhances the Value Proposition for Women
Naomi Ndele shared how KCB Kenya is leveraging technology to address women’s financial inclusion at the 2017 GBA Summit.
Disruption that Enhances the Value Proposition for Women
Andrea Pinotti discussed what Itaú Unibanco is doing to reach more women clients using digital solutions at the 2017 GBA Summit.
Disruption that Enhances the Value Proposition for Women
Paul Jenkins discussed how banks can better meet women’s needs using digital solutions at the 2017 GBA Summit.
GBA Case Study II: BLC Bank
Tania Moussallem discussed the rationale for developing BLC Bank’s Women’s Market program and how its success has resulted in a key differentiating strategy as well as a strong business case at the 2017 GBA Summit.
GBA Case Study I: NatWest
Julie Baker shared the strategic rationale for NatWest’s Women in Business program and discussed its journey to becoming the bank of choice for women in business in the UK at the 2017 GBA Summit.
Global Banking Trends and the Business Case for Targeting the Female Economy
At the 2017 GBA Summit, Rebecca Ruf shared this presentation based on GBA research that discusses why the Women’s Market is a strong growth opportunity.
Global Banking Trends and the Business Case for Targeting the Female Economy
Paul Jenkins shared this presentation on why the Women’s Market is a strong growth opportunity at the 2017 GBA Summit.
GBA Case Study: NatWest
The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.
GBA Case Study: Banco BHD León
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
Winning Over Women: A commercial imperative for financial services
Kantar’s research in the UK has revealed striking differences in the approach men and women take to managing their money. This report shows how financial service providers in the country are meeting – or failing to meet – the needs of their female customers.
All-Stars Africa: Case Study – Kenyan Bank
This Women’s Market Master Class presentation by Marianne Nyangi offers insights into the business opportunity represented by the Kenyan Women’s Market and a look at how one of the top programs in the country approached it.
All-Stars Africa: Case Study – BLC Bank
This presentation from Carine Fersan Choueiry at the All-Stars Africa Master Class explained BLC Bank’s strategic rationale for targeting women as a distinct market.
All-Stars Africa: Case Study – Westpac
This presentation from Rachael McKenzie gave Women’s Market Master Class participants insight into a successful long-term strategy for serving women customers well.
All-Stars LAC: Estudio de Caso – TEB
Esta es la presentación de Simla Ünal desde el 2017 GBA All-Stars Master Class.
All-Stars LAC: Estudio de Caso – BancoEstado
Esta es la presentación de Soledad Ovando desde el 2017 GBA All-Stars Master Class.
All-Stars LAC: Estudio de Caso – BLC Bank
Esta es la presentación de Karyl Akilian desde el 2017 GBA All-Stars Master Class.
All-Stars LAC: Estudio de Caso – BHD León
Esta es la presentación de Daniel Gutiérrez desde el 2017 GBA All-Stars Master Class.
Presentation: Gender Intelligent Banking Webinar
This webinar explored key insights from new research on 12 GBA member banks. The findings prove a strong case for gender-intelligent strategies, and also challenge the industry’s basic assumption that gender-neutral banking works.
Women’s Financial Inclusion Case Study
This case study from the Commonwealth examines an initiative by the Reserve Bank of India (RBI) that has brought about a seismic shift in India’s financial system.
Sex-Disaggregated Data Toolkit
This AFI Financial Inclusion Data Working Group Guideline Note outlines steps to using supply and demand side sex-disaggregated data to close the financial inclusion gender gap based on the experience of AFI member institutions in a range of countries, including: Bangladesh, Burundi, Costa Rica, Chile, Democratic Republic of Congo, Ghana, Haiti, Malaysia, Morocco, Rwanda, Samoa, Senegal, Solomon Islands, Tanzania, Zambia and Zimbabwe.
La Oportunidad de la Banca Mujer
El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)
The Economics of Banking on Women
GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)
Westpac – Connecting Women
This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.
Winning the Women’s Market | Module 2
This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.
BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.
Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.
Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.
This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.
The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.
WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.
This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.
In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.
Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.
CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.
TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.
When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.
Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.