En esta sesión de Pregunte a un Experto, varios expertos en datos de la Alianza, incluyendo a Pura Méndez de BHD León, presentarán información sobre nueva plataforma de Análisis de le Economía Femenina.

En esta sesión de Pregunte a un Experto, varios expertos en datos de la Alianza, incluyendo a Pura Méndez de BHD León, presentarán información sobre nueva plataforma de Análisis de le Economía Femenina.
This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.
At the 2018 Summit Daniel Gutierrez discussed how Banco BHD León is developing a model that goes beyond customer centricity, using data to understand what the customer wants and providing options for a more personalized experience.
El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer. BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)
Pura Méndez discussed why Banco BHD León chose to create credit card solutions specifically for women and the success they have had with the offerings at the 2017 GBA Summit.
At the 2017 GBA Summit, Pura Méndez shared the various ways Banco BHD León in the Dominican Republic is addressing women’s insurance needs, from health to car and home to SME products.
This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)
Esta es la presentación de Daniel Gutiérrez desde el 2017 GBA All-Stars Master Class.
At the 2016 GBA Summit, Maria Gabriela Marine and Daniel Gutiérrez shared their bank’s innovative strategy to provide women customers with insurance products that fit their needs.
During the 2016 Summit, Daniel offered insights on BHD León’s strategy of product bundling in developing its customer value proposition for women and the program’s solid business case from its first year of operation.
Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)
Banco BHD León of the Dominican Republic surveys its women entrepreneur customers.
Para seguir cambiando el mundo una #MujerMujer necesita sentirse bien, quiere cuidarse, y cuidarlos. Apostamos a ti con todo.
Para seguir cambiando el mundo una #MujerMujer necesita aprender para enseñar y enseñar para aprender.
Hay mujeres a nuestro alrededor que hacen cosas que no tienen valor porque son invaluables y han mejorado su entorno. Queremos reconocerlas y que tú también lo hagas.
Célida Marcelo Luis won the first-ever Mujeres Que Cambian El Mundo awards. Learn about her story here.
Bienvenida al video interactivo mujer mujer donde conocerás una selección de productos creados especialmente para mejorar tu mundo y ayudarte a alcanzar tus metas y objetivos.
#AbranPaso. Aquí hay alguien con ideas, que no se conforma, que se atreve, que no se detiene… Una #MujerMujer. Tú lo cambias todo, apostamos a ti, con todo… #MujerMujer
Existe alguien que convierte el miedo en acción, que se atreve, que no se rinde, que es cada día más fuerte… Una #MujerMujer. Tú lo cambias todo, apostamos a ti, con todo… #MujerMujer
This is a modified version of the presentation given by Banco BHD León’s Vice President, Business Development Daniel Gutiérrez at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”
This is the presentation given by Carolina Ureña Duverge, Vice President of Products and Innovation, Banco BHD León, during the panel The Women’s Market for Insurance at the 2015 GBA Summit.
This is the presentation given by Daniel Gutiérrez, Vice President, Business Management, Banco BHD León, during the panel Key Drivers of Customer Satisfaction: Becoming a Customer Centric Organization at the 2015 GBA Summit.