Tag Archives: AXA

AXA: On the front line – The global economic impact of Covid-19 on women

AXA: On the front line – The global economic impact of Covid-19 on women


In July and August, AXA teamed up with research firm Ipsos to survey 8,000 women from different social backgrounds in eight countries – both mature and emerging: France, Germany, Italy, Mexico, Nigeria, Spain, Thailand and the UK, to understand how this economic crisis was affecting women, not only their incomes, job security and prospects for employment, but also their “mental load” – the stress and fatigue related to organizing the home and caring for their families.

Results from the survey show that Covid-19 has left millions of women worse-off, with less financial security than before, more dependent on others, and struggling to combine work and home life. The risk now is that the pandemic will reverse years of progress with gender equality – if we don’t act to provide new financial opportunities for women, and break down economic barriers.

Alliance InBrief: Life Moments

Life Moments:
A Strategy for Serving Women Throughout Their Lives

This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.