Tag Archives: AXA

Alliance InBrief: Life Moments

Life Moments:
A Strategy for Serving Women Throughout Their Lives

This InBrief report explores the life-moments strategy to segmenting and serving the Women’s Market, starting with mapping 10 of the most important moments in the lives of women. It highlights the experiences of four members of the Financial Alliance for Women in developing solutions that solve for specific life moments, their key recommendations and lessons learned.