Tag Archives: Advertising

InBrief: Marketing con Perspectiva de Género

Advertising, Comms, Communications, InBrief, marketing, mercadeo

Este informe establece una serie de tácticas para adoptar un enfoque de marketing y publicidad auténtico y eficaz con perspectiva de género basado en las experiencias de los PSF que lo están haciendo con éxito. Se basa en los aprendizajes del Grupo de Trabajo de Comunicaciones de la Alianza, un grupo selecto de profesionales de marketing y comunicaciones de las instituciones miembros que se reúnen regularmente para compartir sus experiencias y prácticas.

InBrief: Gender-Lens Marketing

Advertising, Communication, gender, Gender-Lens Marketing, Gender-Lens Marketing: Driving Lasting Change by Championing Women, InBrief, marketing

InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women

This InBrief lays out a series of tactics for adopting an authentic, effective gender-lens marketing and advertising approach based on the experiences of FSPs that are doing it successfully. It draws on the learnings of the Financial Alliance for Women’s (Alliance) Communications Tasks Force, a select group of marketing and communications professionals from member institutions who meet regularly to share their experiences and practices.

InBrief: Gender-Lens Marketing: Driving Lasting Change by Championing Women

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