La segmentación estratégica del Segmento Mujer de Access Bank ha impulsado un sólido crecimiento en el portafolio de mujeres en este banco nigeriano. Este estudio de caso explora cómo el banco desarrolló su estrategia y delinea varias de las innovaciones que el banco ha instituido para acercarse hacia las mujeres en Nigeria y en toda África. (English version)
Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa. (Versión en español)
The Female Leadership Journey program is a partnership between the Dutch development bank FMO and Access Bank Ghana to unleash the potential of female leaders of the future. Learn more in this video.
This IFC Case Study offers a brief description of the business landscape for women in Nigeria, as illustrated by the story of Muni Shonibare, a Nigerian woman entrepreneur with a furniture-making business, whose clients included Mobil and Hilton Hotels. Access Bank provided her with $800K in expansion capital.
