In 2014, Natalie was one of the cross-functional team members tasked with building and launching Bank al Etihad’s women’s market program, Shorouq. Shorouq is the first of its kind in Jordan and has cemented Bank al Etihad’s position as the employer and bank of choice for women in Jordan. Natalie is leading the establishment of a sustainability unit at Bank al Etihad, aiming to create long-term stakeholder value through the implementation of practices that focus on the environmental, social, and ethical dimensions of doing business. Natalie holds a BA in International Communications and Marketing from Franklin University in Switzerland and is currently completing her MA in Information and Knowledge Management Strategy at Columbia University in New York. She is a Certified Board Director and a Certified Experience Economy Expert