Banco BHD León launched its “Mujer Mujer” program in 2015 as part of its strategy to become the bank of choice for women in the Dominican Republic. The platform offers a holistic (financial and non- financial) value proposition for both SMEs and individual women customers, which includes product bundles focused on key themes — education, health, family well- being and business. Daniel designed the women and SME strategy for BHD León. He also lead multi-functional teams implementing them, as well as adjusting the business model in order to deliver it. He joined BHD León in 2003 from McKinsey & Co., with experience in business model design, commercial and retail banking, sales performance and strategy, and corporate finance.