Tactical Research

Tactical Research

Alliance research to understand the barriers financial services providers face in reaching the Women’s Market is at the forefront of what we do. We conduct studies to build understanding of the size of the opportunity as well as the ways it can be captured. Research topics include financial services providers’ beliefs about women, women’s attitudes toward financial services, their attitudes toward the Women’s Market value proposition and life cycle events that present the greatest opportunity.

Our groundbreaking study on “How Banks Can Profit from the Multi-Trillion Dollar Female Economy” reveals the four key myths bankers believe about the Women’s Market, as well as the data that debunks these misconceptions.