Following its groundbreaking study debunking four myths banks believe about the Women’s Market, “How Banks Can Profit from the Multi-Trillion Dollar Female Economy,” the Alliance is tapping the market intelligence of its members to further combat these pervasive myths, demonstrate the value of women as consumers of financial services and make the case for developing a tailored value proposition for female customers.
“What She Wants: Developing a Tailored Value Proposition for Women Consumers of Financial Services” raises meaningful insights that will enable Alliance members and other banks to enhance their Women’s Market programs through the use of a dedicated customer value proposition for female customers. Key questions answered include: What challenges do women bank customers face? What are their needs, wants and attitudes around banking services? How do women actually use banking services?
The study is based on both qualitative and quantitative demand-side research from bank and NGO members, as well as comprehensive third-party studies from across the finance industry. It incorporates examples of value propositions from Best Practice banks that have been developed in response to these findings and actionable advice on building out a Women’s Market CVP – no matter what stage of development a bank’s program is at.
The report will be released at the 2015 Annual Summit, hosted by GBA member Itaú Unibanco in São Paulo, Brazil, from September 29 to October 1.
