Webinar: The Women’s Market for Insurance

Wednesday 27th September 2017

GBA SMEFF Insurance WebinarThe insurance industry is expected to earn more than US$1 trillion from women by 2030 — half of it from just 10 emerging economies. A large portion of this number is expected to come from women SME owners. Using research and real-world examples from banks and insurers that have successfully tapped into this fast-growing market, this webinar, presented jointly by the Global Banking Alliance for Women and the SME Finance Forum, will explore the global business opportunity and highlight best practice cases of both banks and insurance companies that have developed successful insurance value propositions for women-owned businesses. Members are invited to join us October 3 at 12 p.m. GMT to learn about this next frontier for women-owned SMEs.

About the Speakers: 

Marième Esther Dassanou
Women’s Insurance Lead, Gender Secretariat

IFC’s Women’s Insurance program works with insurers to enhance their ability to profitably address the protection needs of women in emerging markets. Esther manages this program, which included leading IFC’s contributions to the groundbreaking 2015 “She for Shield” report – an extensive study on the specific insurance needs of women. Esther will share key results of this study, what they mean for the business opportunity women SME owners represent for financial services providers and the modifications some insurers have made to successfully target the Women’s Market.

Anne Vigouroux
Senior Marketing Strategist

AXA is a world leader in insurance and asset management, serving 107 million individuals and businesses in 64 countries. Along with IFC and Accenture, AXA co-authored the “She for Shield” report. Anne will discuss how AXA is leveraging this research to grow its footprint with the Women’s Market through women-owned SME initiatives in the UK, and what’s next for AXA and the female economy.

Pura Méndez
Women’s Market Segment Manager
Banco BHD León

Widely recognized as a Women’s Market best practice bank, Banco BHD León has seen great success with its insurance offerings for women SME owners. As head of the Women’s Market at the bank, Pura will discuss the strategic rationale for tailoring their insurance products to women, the modifications they made to effectively serve women clients in this space, and the results that back up the bank’s strong focus on tailoring its offerings for women.


This webinar is a collaboration between the SME Finance Forum and the GBA. Direct registration is available only to SME Finance Forum and GBA members. If you are not a member of either organization and would like to sign up, please email for instructions.