In a weeklong celebration of International Women’s Day, GBA rolled out a series of animated gifs previewing insights from our forthcoming Global Women’s Market Data Survey.
The images highlight the GBA’s reach with the Women’s Market, the opportunity represented by the female economy both in business and retail banking, and the progress our banks are making in providing specialized non-financial services to women as well as around diversity and inclusion. Additional preview images dug into what we’ve found about women’s non-performing loan rates, loan-to-deposit ratios, and performance comparisons between banks with mature programs and banks just starting out. Take a look at the collection below, and look for the full report next month:
Click the images to re-post us and join the IWD conversation
This week GBA is previewing data from member banks in 23 countries striving to economically empower women.Despite being a strong market opportunity, women are still under-represented in banks’ portfolios globally.
The missing middle is still a reality: As businesses grow, women represent a disproportionately lower proportion of banks’ credit portfolios.A majority of GBA members are providing financial services to women who were previously unbanked.
More GBA banks are going beyond financial services to offer women the full support they need to succeed.GBA members with mature, long-term strategies that support women customers also have stronger diversity and inclusion metrics.
Across regions, segments and institutions, the results are convincing: Women are prudent borrowers.GBA research has found that across regions, women have significantly lower loan-to-deposit ratios than men, making them a stable source of deposits for banks.
A long-term commitment to serving women well is associated with better Women’s Market business results.Women whose banks have a long-term strategy for serving women well tend to buy more products and have lower risk profiles.
