Wednesday 2nd May 2018
The Global Banking Alliance for Women is pleased to offer our acclaimed All-Stars Academy program for the first time in South Africa. The immersive weeklong learning course is designed to help financial services professionals develop the critical tools they need to serve women well, tackling the knowledge gap in the financial services community around the need to target women as a distinct market and how to do this effectively using a holistic value proposition that meets their real-world needs.
The Academy is taught by expert practitioners hand-picked from member banks with thriving Women’s Market programs, offering their insights and knowledge on a variety of subjects related to developing and implementing a strong, sustainable program for women. The All-Stars Academy Africa 2018 guest lecturers are: Carine Fersan Choueiry, Senior Brand Manager, SMEs and Women’s Market, BLC Bank, Lebanon; Chanda Katongo, Public Relations and Women’s Banking Head, Stanbic Bank, Zambia; Rachael McKenzie, National Manager, Business Initiatives, Small Business Banking & Connect Now, Westpac, Australia; and Simla Ünal, currently SME Advisor at BNP Paribas, France, and former Marketing, Business Development and Women Banking lead at TEB, Turkey. Learn more about our instructors here.
By the end of the course, participants will have gained an understanding of the key elements of a Women’s Market strategy and best practices for supporting implementation based on the GBA Blueprint. As a follow-on to this course, participants from GBA member institutions will also have the option of joining the GBA Mentoring Program to form a cohort to maintain network support.
Special thanks to IFC, part of the World Bank Group; FMO, the Dutch development bank; the International Development Research Centre; and the Dutch Ministry of Foreign Affairs for their support of the Academy. The deadline to apply to the program is Monday, May 28. Click here to access the application form directly.
French interpretation will be provided.