GBA member Banistmo recently launched its new strategy to empower women in its home base of Panama. Developed in partnership with the Inter-American Development Bank, the Impulsa program seeks to support women in their varied roles as professionals, business owners and in family life.
Banistmo’s guiding principles are built around transforming the lives of people, families and businesses. As a signatory of the UN’s Women’s Empowerment Principles, the bank is committed to unleashing the potential of the Women’s Market by providing women with the holistic, tailored solutions they need to succeed. Market research conducted by the bank as it was developing Impulsa showed women had strong time constraints given their multiple roles in society, worries about the well-being of their families, and concerns about the costs of bank products and services. Banistmo used these insights to develop the program, which offers women a variety of financial and non-financial services to save them time and build their know-how, including:
- Savings accounts with easy online and app-based access.
- Credit cards with a number of benefits and discounts at local businesses.
- Assistance services, including home, personal services for times of illness, and personal injury services.
- Business and finance workshops taught by highly regarded national and international experts.
