Wednesday 27th January 2016
GBA member in Lebanon BLC Bank is hosting the Alliance’s largest-ever Study Tour in the Middle East next week. The event will feature a host of experts from the bank, who will share their thoughts and experiences on what it takes to build and succeed with a Women’s Market program in Lebanon.
BLC Bank’s Women’s Market program, We Initiative, achieved extraordinary results within the first two years of its launch and continues to prosper, positioning the bank as a market leader in serving women in Lebanon. The Study Tour will include presentations from the different teams across the organization that are involved in the day-to-day execution of the Women’s Market program as well as in the supporting functions required to fully embed the program within the bank.
The Study Tour will kick off with keynote addresses from Alliance CEO Inez Murray, GBA Chair and BLC Bank Assistant General Manager Tania Moussallem, BLC Bank Vice-Chairman and General Manager Nadim Kassar, and BLC Bank Chairman and General Manager Maurice Sehnaoui. Participants will subsequently meet the team responsible for developing and executing the We Initiative strategy, and hear and discuss opportunities, challenges and lessons learned. Participants will also have the opportunity to meet past Brilliant Lebanese Award-winning women entrepreneurs, and meet with several BLC existing customers to discuss their needs and experiences.
The three-day program will take place in Beirut, Lebanon, from February 3 to 5.