About the program
Tyme has 51% women customers and is steadily growing its women customer base. Growth in the women segment is due to Tyme’s affordable transactional and savings account in South Africa, appealing to value focused women customers, and Tyme is the only digital bank integrated into physical retail environments, banking women where they shop for groceries. Listening to its customer base, Tyme implemented a unique “high tech, high touch” onboarding mechanism, enabling account opening in under five minutes through its digital kiosks in grocery stores. Friendly Ambassadors (70% women) then guide new users on how to use the account, promoting its pay-as-you-go approach, innovative goal-based savings program, and easy cash in-cash out at the store till point – all designed for South Africa’s financial literacy hungry, time-poor customer.
With support from the Financial Alliance for Women, Tyme is launching a partnership with Jumper.ai to provide women SME customers the tools to open digital storefronts, improve inventory management, fulfilment and delivery, and payments, to support Tyme’s new lending products.
Together, Tyme and Jumper.ai will provide the tools to open digital storefronts on social media through Jumper’s conversational commerce platforms and sales bots. This will allow Tyme’s women-led SMEs to increase and better track revenues, providing the foundation for alternative data credit scoring and opening up access to financing.