Investing made easy. Ndovu is a micro investment platform that provides easy access to Africa’s financial markets.
About Ndovu
Ndovu’s vision is to provide every African, regardless of income level or financial knowledge, with the right tools to grow their wealth. Ndovu is a micro investment platform that provides easy access to Africa’s financial markets. Our solution improves financial awareness, literacy and provides users with access to tools that allow them to diversify their financial risk leading to building security and financial resilience.
The Program
Ndovu’s program has a key focus on women because fewer women than men take part in the financial market, and that hurts women’s total wealth over time, exacerbating the gender wealth gap. Our research shows that women don’t save or invest because they don’t know where to start and the barriers to access the right financial tools are high – they need large amounts of money to get started, financial advisors require high fees and the process is filled with opaque jargon.
Whether it’s saving for retirement, for kids’ education or creating a rainy day fund , Ndovu provides the education, advice and access needed so that women achieve their long term financial plans and build financial resilience.
By investing Sh2000 monthly over 10 years, the user will see a return of Sh834,600. However, if the same amount was held in a savings deposit, it will yield returns of Sh195,000. Consequently, by investing their savings, women can recover faster from shocks and grow their wealth.
WOMEN AT
Ndovu
Women make up
53% percent of Ndovu’s
customer base.
Targeting more than 254,300
women, equivalent to,
48% of total target audience.
Women represent 50%
of Ndovu’s staff.
50% percent of the
advisory board members
are female.
The Opportunity in Kenya
71%
of all the assets controlled by women globally, 71% is in cash. It’s the gender investing gap. (Blackrock)
Sh55
Kenyan woman is paid Sh55 ($0.5 US) for every Sh100 paid to a man for doing a similar job.
67%
of women in Kenya participated in the workforce in 2017 , World Bank found.
19%
of women saved at a financial institution in 2017, Findex found, but 65% of women are engaging in savings behavior