Mujer Financiera: developing the first financial social network for women that integrates technology, education, community, and access to financial services.
Mujer Financiera is a startup that aims to to champion women’s financial inclusion through education and technology. There are more than 1 billion women in the world who do not have access to financial services and financial education. The Mujer Financiera community seeks to help women develop their financial skills so that they can make the best financial decisions for their well-being and the well-being of their families. In the three years since creating this community, the team has observed that women with financial management training save more, and use those savings to access products and services such as food, health, and education for themselves and their families. This is fundamental to eliminating cycles of poverty and generating equal opportunities for women.
Mujer Financiera has trained over 40,000 women in Latin America on financial education. This app-based training platform also enables a data profiling model which identifies the right content for each woman to directly impact her finances. To scale this model, Mujer Financiera developed Felicity: the first financial social network for women to combine technology, education, community, and access to financial services. On Felicity, women will be able to access custom financial content through machine learning and manage their personal finance through PFM (Personal Finance Management). With proper education, women will be better equipped to connect with banks and fintechs to acquire financial services according to their needs.