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Established in 1947, HBL was the first commercial bank in Pakistan. Over the years, HBL has grown its branch network and become the largest commercial bank, with over 1,700 branches and 2,000 ATMs globally. The bank has a market share of around 14 percent in terms of total deposits. As of 31 December 2018, HBL had an asset base of US$21.6 billion and a deposit base of US$15.1billion.
The Bank is a full-service commercial bank catering to all market segments. As the leading financial intuition of Pakistan, HBL is at the forefront of all development initiatives, playing a leading role in enhancing gender diversity through ensuring women’s access to the financial sector.
In 2014, the International Finance Corporation (IFC) launched an advisory project with HBL to help the bank improve its offerings to women employees and customers in Pakistan. HBL began working on a program designed to give women across the nation a chance to realize their dreams. Launched in 2016, HBL’s Women’s Market program – HBL Nisa – is a unique initiative dedicated to understanding, educating and developing services that cater to the financial needs of women. The program offers a complete suite of financial services catering to the daily banking, savings and investment, protection, and borrowing needs of customers, along with a host of value-added services.
Created as an opportunity to reach a wider audience, HBL Nisa offers women financial freedom and increased opportunities. Today, HBL is home to over 3 million women customers, with increasing numbers of women opting to enroll in the Nisa Program to gain financial independence.
HBL Nisa is the first and
only dedicated Women’s
Banking program in Pakistan.
HBL has over 3 million
women customers.
Women hold 16 percent of
total deposits at the bank.
HBL has 2,777 female
employees – representing
more than 16 percent of
its workforce.
10 percent of senior managers
at HBL are women.
