About BRED Bank Cambodia
BRED Bank Cambodia is a young and thriving bank that opened its doors in Phnom Penh in 2017. As of 2019, BRED Bank Cambodia delivers services to more than 5,000 retail and business clients through 6 branches and 38 ATMs. BRED Bank Cambodia offers a variety of financial services, such as loans, debit cards, online banking, saving products and services for money transfer (national and international), and has assets exceeding US$280 million.
The Program
Cambodian women, and notably businesswomen, are underserved by banks. BRED Bank Cambodia intends to bridge the gap by better supporting businesswomen through its Shine Initiative. Based on dedicated research conducted with more than a hundred Cambodian businesswomen in 2018, the Shine Initiative uses Human Centered Design to meet their needs. The Shine Initiative has four distinct pillars: Shine Better Business Academy, which teaches essential skills to business owners, with a special focus on the needs of women; BREDfast Talks, providing, information, instruction and networking services for businesswomen; Women’s Awards to inspire and create role models; and financial services such as loans.